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SEO Tips for Social Media Sites

A 2011 report on social media use was released in December by comScore which is an analytic agency headquartered in Virginia, United States with more than twenty five locations in North and Latin American, Europe and Asia Pacific.  It is a global authority on the metrics of the digital domain and a valued source for “marketing intelligence” worldwide.  By utilising surveys and analysing web analytics and net usage it is a tremendous resource for business, advertising and digital marketers.

The white paper published “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed”  is a must read for any e-commerce professional business stratifying social media for 2012. Some interesting social media statistics from 2011 include:

  • Networking sites now reach 82% of the worlds Internet population (aged fifteen and up)
  • There are currently 1.2 billion regular internet users around the world
  • Microblogging sites such as Twitter and Tumblr reached 1 in 10 Internet
  • Facebook accounts for 1 in every 7 minutes spent online worldwide

SEO (Search Engine Optimisation) is the science of improving the visibility and traffic of a website in organic search results to raise ranking in search engines.

This enables the content of your business site to be placed in the fast lane of internet traffic for maximum exposure.  SEO techniques can be applied to a variety of types of searches including video and image content.  If you are comfortable with the importance of SEO in the success of your website you may not have considered that it plays an important function in the success of your social media profiles as well.  By correctly employing SEO methods in the structure of your social media profiles and content you can stimulate readership and reactions to your main business blog or website.

Here are some examples of easy search engine optimisation elements that can be added to your social media accounts.  In most cases web addresses provided inside social networking are “do follow” and a perfect place to take advantage by placing anchor text in introductory profiles.  Consider optimising every element on your profile for search value.


  • Profile name and photo should be brand or business name (SEO Title)
  • Keyword density in biography section of profile
  • Include company website
  • Twitter biography sections are used for keyword search in Klout


  • Profile name and photo should be brand or business name (SEO Title)
  • Keyword density in the ‘About’ section of the profile
  • Include company website
  • Include relevant content in Fan Page format in link format.

The first 18 characters of your description of the link provide the SEO Title of the status update and have search value.

Google Plus

    • Profile name and photo should be brand or business name (SEO Title)
    • Include company website
    • Include Google+ Page for business
    • Hyperlinks provided in the Introduction section of your page are ‘do follow’ links with SEO value
    • Keyword the “Occupation” section as a Meta Description


      • Profile name and photo should be brand or business name (SEO Title)
      • Target keywords for “Your Professional Headline”, “Summary”, “Specialities” and “Skills” sections for ranking in the LinkedIn search according to LinkedInfluence

Generate UK offers strategic e-commerce resources and optimisation services.  Contact us to learn more about making the most of your digital marketing program.

POSTED ON January 26, 2012 BY Mike IN Marketing



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