1) Simplistic Minimalism
Minimalism isn’t a recent form of web design although it has become more popular in recent years with some brands adopting the style in a range of different ways. However, it is generally agreed that where minimalism is concerned, you may potentially force a user to perform in a particular way that they either don’t understand or recognise.
However, when simplistic works well and users are guided through a simple and easy to understand journey, minimalism can work great for improving click through rates and conversions.
2) Serif fontfaces
Most working in the design and creative industry will be aware of the often-unfollowed opinion that serif fonts are for print and sans serif font faces are for screen. However, recent design trends see serif fonts taking up more screens with some big brands breaking the rule in an unconventional, yet trendy move.
Sans fonts are great for readability which is why most websites adopting this new trend are still utilising sans for smaller text but using big, bold serif for heading and titles.
3) Natural, smooth shapes
Web design typically consists of the use grids and solid lines, however, recently the web design industry has seen the use of softer, more natural shapes and lines across websites.
4) Monochromatic and absence of colour
Modern websites typically use a wide range of different colours and styles however, recent web design trends have seen the use of monochromatic themes and limited colour pallets take the forefront.
This trend can sometimes be limiting but when it’s done right, it can help to solidify brand identity whilst being very memorable.
5) Overlapping design elements
The use of overlapping design elements looks similar to the use of broken grid layouts. It takes a lot of careful consideration to get this trend to work great because of the complexity that comes with it’s style. Both in terms of it visual aesthetic and the design of the style. In order achieve a great result it important to consider important areas of the site and how the journey of the user is incorporated into it.
6) Large experimental menus and navigation
Large and experimental website navigations aren’t typically used on corporate and professional websites for a couple of reasons- mainly because they’re experimental and most client’s don’t want to risk users becoming confused or lost on their website.
However, the use of experimental and large navigation menus are cropping up around the web nonetheless.
7) Vibrant colour
The use of vibrant colour pallets as another great way to grab user attention and solidify brand identity. Use of high contrast gradient backgrounds to bright image overlays and animations have dotted the internet since its earliest conception and most feel as tough the trend will only become more appealing as more and more brands attempt to ‘fit in’ with the latest web design trends.
8) Abstract design
The use of abstract design elements is an interesting way to grab user attention and deeply embed branding into the core of your website. Abstract web design also helps you to really stand out amongst your competitors as being unique. This is further amplified by the use of exciting colours, shapes, styles and themes.
9) Single Page
Single page web design is a great way to guide your users through a story, not just a marketing journey. Most web design then features the use of single page design needs to be inclusive of important visual elements that are easily recognisable such as anchor menus and buttons. When done correctly single page sites can also encompass brand continuity and style.
The use of gradients has become highly popular within the web design industry and is basically a multipurpose design trend that helps to add modern style to a website. Use of gradients in web design is a fantastic way to incorporate colour and pattern into almost any style, but are most commonly used on projects that are ‘art poor’ or have little artistic design elements.