Building Brand Awareness, Through Social Media
Banner is a leading provider of workplace services and office supplies. Banner wished to build their presence on social media in order to increase brand awareness and authority, positioning Banner as a thought leader in their targeted workplace sectors.
In February 2017, we started to manage Banner’s LinkedIn and Twitter accounts. Our strategic approach involved working closely with Banner to identify both Banner’s core aims but also the pain points of their audiences and how Banner can help address these. We posted regularly on both channels in a way that resonates with Banner’s key target markets whilst complementing their wider company objectives. In addition, we also regularly engaged with customers, prospects and other industry influencers.
Generate UK have improved BANNER’S SOCIAL AWARENESS:
Average engagement rate on Twitter
Average engagement rate on LinkedIn
Average increase of LinkedIn impression
Less than three months after Generate UK began managing Banner’s social media channels, Banner’s social presence had improved greatly. Despite Banner’s falling social following prior to Generate UK’s strategy, this has been growing rapidly, with a positive engagement rate on posts. We have also generated confirmed leads for Banner that have come directly from our active social engagement..