Interactive Landing Page for a Luxury Piano Brand
Generate UK were tasked by Edelweiss Pianos to create a landing page for their Christmas 2019 “Give the Gift of Live Music” campaign.
Following creative direction from Edelweiss Pianos, Generate UK began to design a landing page that would match their recently refreshed digital branding and website, whilst also being interactive and engaging.
In order for the landing page to be effective within the Christmas PPC campaign, clear call to actions and areas of interaction would be vital to ensuring project success. The landing page needed to show a range of different customisable pianos, whilst also showing the elegance and uniqueness of their products without the page becoming cluttered.
Generate UK decided that the best solution for this campaign landing page would be to utilise Webflow’s extensive range of development tools. This would allow for fast project turn-around times whilst also being able to add interactive elements and easily monitor marketing success with the integration of user tracking and analysis tools.
A range of product and campaign assets, including professionally shot photographs of the Edelweiss Piano range, would also be used across the landing page alongside an expertly filmed and edited brand awareness video.
Following user-flow and design specifications, Generate UK developed an interactive and on-brand landing page that met all aspects of the creative brief. Thanks to the ability to easily manipulate page elements visually, the final landing page matched Edelweiss’ existing website format.
Managing marketing activities on the landing page was highly successful due to the easy-to-use page editor and CMS. Integrating third-party tools like Mailchimp and customer relationship management software also worked extremely well thanks to Zapier API integrations.
User tracking and analysis tools enabled Generate UK to carry out several interactions of UX optimisations. Webflow’s powerful hosting solution meant that load times remained quick – which is imperative for PPC campaigns such as this one.