Increasing Website Traffic
& Conversion Rate


Having been in business for over 25 years, Gamewatchers Safaris is one of the longest established safari companies based in East Africa. Gamewatchers wanted to drive more traffic to the website and generate more interest and enquires in their Porini Camps and Kenya safaris.



Generate UK devised a PPC strategy to actively promote the Porini Camps and Kenya safaris on offer and set up and managed pay-per-click (PPC) ads for Gamewatchers from May 2016. We also designed and built new PPC optimised landing pages, specifically for this purpose. The advertising is regularly optimised based on performance.


Our optimised PPC ads were a great generator of both traffic and enquiries. As a result of Generate UK’s strategic approach to managing Gamewatchers’ PPC, Gamewatchers received almost double the amount of enquiries that they had initially aimed for. We continue to manage and optimise Gamewatchers PPC; our client has been so impressed with their increase in conversions and ROI, that they have increased their advertising budget with Generate UK as we continue to consider additional advertising solutions.

Generate UK have improved the efficiency of the PPC:


Conversion target reached


CTR 10% on most valuable ads


Average position in competitive landscape