Founded in 1926 in Brussels by the Draps family, Godiva opened their first shop in the Grand Place in Brussels under its present name, in honour of the legend of Lady Godiva.

Godiva is steeped in history and has built its reputation as one of the very best Chocolatiers in the world.  The company has created the ultimate chocolate experience for its passionate customers.

Today with over 600 owned Boutiques and a presence in more than 100 countries worldwide, Godiva has grown into a truly global and premium brand.


In 2018 Godiva approached Generate UK to help them develop their brand throughout the European travel retail market. Following a series of creative meetings, a collaborative partnership was developed and a plan was put in place. Work started on designing and creating concepts on several projects which included a variety of marketing, product and promotional design creations.

In the quest to continually position themselves as the ultimate chocolatier and to keep pace with its continued growth, Godiva’s European operations increased significantly, as did their design requirements.


The Challenge

To create inspired designs which would help bring the Godiva brand and products to the fore in both airports and cruise ships using the existing brand identity with an influence of the region, whilst proudly celebrating the uniqueness of its heritage.

The Result

Since then and over the last couple of years Generate UK has designed several European customised sleeves for different European destinations, innovative presentation materials and promotional items such as playing cards and sunglasses for special events. 

Lynsey Eades, Global Travel Retail Director Europe commented “we chose Generate UK for their creative capability coupled with their enthusiasm and impeccable service. They continue to work hard to understand our requirements and always produce high quality design promotional materials and product packaging for our European market”. Over the last 2 years they have become our trusted go to design team in the UK.”

Our work has now moved into the digital arena by developing Godiva their very own Asset Bank to help categorise and effectively manage their marketing and promotional assets globally.

If you would like to find out more about our creative services please contact us, we would be delighted to help.