Record Number of Enquiries from PPC for Local Estate Agents

THE CHALLENGE

With branches in Newbury, Lambourn, Marlborough, Devizes and Didcot, Jones Robinson are one of the largest estate agents in Berkshire and the surrounding areas. With the high demand for properties in the local area, Paid Search is a vital channel for Jones Robinson to capture potential buyers and sellers.

Having worked with different providers in the past, Jones Robinson were not receiving the maximum return from their investment, and were looking for help to ensure their presence was felt within Google Search. They also required a strategic partner that would be proactive in working alongside the business to achieve its marketing goals.

THE SOLUTION

To ensure that both Jones Robinson and Generate UK were aligned towards the same vision, the business’ marketing goals and objectives were clearly outlined from the beginning. With the firm’s objectives clearly communicated, Generate UK were provided the freedom to work towards achieving them.  

Generate UK restructured Jones Robinson’s Google Ads campaigns, ensuring that they were targeting customers at all stages of the house buying and selling process, with specific focus given to Jones Robinson’s branch locations.

Users that did not convert on the website were also re-targeted with Responsive Display Advertising, set up to show to key demographics and location sets.

The results from Generate UK’s Google Ads activity has been clearly communicated to Jones Robinson on a monthly basis through detailed reports and meetings.

THE RESULT

Since launching the PPC new campaigns in June 2019, Jones Robinson have recorded continued improvements in number of enquiries from Paid Search. This has included a record number of enquiries via their website, which has helped increase the number of viewings and valuations, both of which have helped fuel their sales pipeline.