Supporting Q Associates to promote their latest acquisition through core website changes and new assets

ABOUT Q ASSOCIATES

Our client, Q Associates, is a leading independent specialist IT services provider offering secure, reliable cloud and infrastructure solutions to more than 400 clients across commercial and public sectors in the UK and beyond.

THE ISSUE

As an award-winning platform, data and services specialist, Q Associates helps their clients drive innovation and leverage the best services and technologies. In their commitment to provide their customers with a solid foundation for digital transformation, Q Associates completed the successful acquisition of Apex Group, a specialist provider of cloud and networking services, in June 2020.

Q Associates helps their clients drive innovation and leverage the best services and technologies. In their commitment to provide their customers with a solid foundation for digital transformation, Q Associates completed the successful acquisition of Apex Group, a specialist provider of cloud and networking services, in June 2020.

They wanted to announce the news of their recent acquisition both internally and externally the following month. Having a robust marketing plan in place was critical to the success of the announcement.

 

To showcase Q Associates’ expanded portfolio of services, we identified that the website content would need a significant refresh whilst maintaining brand identity. This also meant that new visual assets were required to share amongst their staff, customers and prospects. There was a lot of work to do and a tight 2-week deadline to meet whilst keeping this strictly confidential before the launch.

THE SOLUTION

Due to the confidential nature of the announcement, a small project team was created internally to focus on designing, creating, and launching the new content within the deadline. 

Our goal was to not only help Q Associates launch their expanded services offering, but also support their new awareness campaign. This involved creating new sales enablement assets, such as PDFs, as well as social media posts and a customer PDF to aid in promotion.

 

As new web page designs were required to accommodate the new content, we utilised this opportunity to refresh the page layout with a modern style.

This not only effectively showcased Q Associates’ expanded range of services, but also strongly complemented their data centre infrastructure and data management solutions. All designs were kept consistent in terms of their look and feel and led to an update in the visual direction Q Associates wished to achieve.  

As the deadline was so tight, a very strict schedule of work was created to ensure there was enough time for development once the designs had been signed off.

THE RESULT

 

By collaborating as a small team with Q Associates, GUK were able to deliver all assets, content, and updates by the given deadline.

This allowed Q Associates to announce the acquisition internally and for the site to update LIVE during this meeting, prior to sharing externally with clients, prospects and UK press.

The sales assets provided immediate support to the Q Associates sales department, and the social media assets allowed team members to share the news consistently, helping to extend reach as well as drive more traffic to the new web pages.

This acquisition builds on Q Associates capabilities in some of the most influential areas driving business today – cloud computing, converged infrastructure, modern workplace and data analytics. 

GUK were delighted to support Q Associates during this exciting time and the launch of the new site was delivered smoothly, on-time, and they were exceedingly satisfied with the results. In addition, Q Associates were so pleased with the updated visual identity, this spurred a new project on updating their brand guidelines, which we implemented across multiple assets over the following months.