Extensive Website Content: Improved UX for High Volume of Traffic

Royal Berkshire NHS Foundation Logo


The Royal Berkshire NHS Foundation Trust, awarded Generate UK a contract in 2012 to build a new website and accompanying intranet that would be used by a high volume of users with the aim of signposting them to a wide variety of information. The site was built to be a knowledge portal for doctors, patients and professionals.

As with any public services website, accessibility was key so we scoped the needs extensively to ensure that the end product was as inclusive as it was possible to be.

Generate UK worked hard to design and develop a solution, which met all of the complex needs of the NHS Trust and streamlined a website that had previously become a cumbersome tool.


Generate UK identified Sitekit as the most effective solution to partner with to build the website. They had many years experience in building public service websites so understood the variety of challenges involved and their CMS tool already powered a large number of NHS websites and intranets. Sitekit also had the benefit of its ease of use and its ability to deploy new pages with a WYSIWIG editor.

Security was incredibly important to the client and it was imperative that the intranet could be built on the same platform as the website to maintain consistency between the two.

After initial meetings to discuss the project and design requirements Generate UK developed initial wireframes and mock-ups, which were presented to the team at The Royal Berkshire NHS Trust for feedback.


Following sign off of the designs and wireframes, Generate UK began the website and intranet build. Extensive user testing meant that when the project went live it was in a position to be effective immediately for the vast volume of daily users.

Since the Go-Live date, The Royal Berkshire NHS Trust have become a client of Generate UK’s Support and Maintenance team meaning any issue or upgrade that the site has required has been dealt with quickly and efficiently over the last eight years.