This Month in Marketing: February 2021

Each month we dive into the internet for the latest marketing news and insight to keep you on top of what you need to know in the industry.

We are now firmly into 2021 and things are looking up. The vaccine has been administered to over a third of all adults in England, we have provisional dates for the release of lockdown restrictions, and kids are hopefully going back to school very soon! But, what has been happening elsewhere in the world of marketing?

We present February 2021’s This Month in Marketing.

Vaccine news causes surge in consumer confidence

A new month means a new update from the GfK Consumer Confidence Index. This month saw a significant increase in consumer expectations and confidence in the UK economy.

This is a welcome piece of news following last month’s drop. However, we are still a long way to go towards genuine recovery, but fingers crossed that things will only get better.

Twitter’s flying high on 2020’s revenue

It was recently announced that the social media platform, Twitter had exceeded ad revenue of $1billion in 2020.

In the final 3 months of the year, when many news stories and global events were occurring, from the election to lockdown to natural disasters, users flocked to the platform for the latest updates. In fact, Twitter’s ad revenue grew a staggering 31% on last year’s figure.

New changes incoming for Google’s Search Console

There are some important changes happening to the Google Search Console you need to look into. Core Web Vitals, a new ranking signal is coming, and it could have a massive impact on the rankings of your website.

Core Web Vitals measure three important aspects of your website’s load times and user experience:

  • Largest Contentful Paint: The time it takes for a page’s main content to load.
  • First Input Delay: The time it takes for a page to become interactive.
  • Cumulative Layout Shift: The amount of unexpected layout shift of visual page content.

In positive news for webmasters, Google Search Console is changing how Core Web Vitals are measured and reported on – changing the boundaries you will be marked against.

Was your career affected by COVID-19?

The pandemic took its toll on many careers in all different sectors from sales to retail to marketing, Marketing Week has published their 2020 Career and Marketing survey which shows us just how much marketers and the marketing industry was affected by COVID-19.

This goes into all aspects from redundancies, team structure changes as well as salary cuts. If you have been affected by this pandemic, this report will show you, you aren’t alone.

Facebook vs Australia

Once again, Australia is facing off against another tech giant. Last month it was search engine giant, Google they were butting heads with over the new rule being passed.

But this time, social media platform, Facebook blocked news content in Australia in defiance of the new law currently going through the courts.

The new law would mean that tech giants such as Google and Facebook would be required to pay for new content on their platforms. If passed this could mean a lot of changes not only for large news agencies but also the smaller, independent firms, and could set a precedence for other countries’ control over this.

So there we have it, the monthly round up for February. A few more positive stories this month as news filters through of life and the economy slowly improving. We still have a fair way to go but at least we are now going in the right direction.

Hopefully, March will bring us more good news of the economy and the marketing industry improving.

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