This Month in Marketing: September 2020
Each month we dive into the internet for the latest marketing news and insight to keep you on top of what you need to know in the industry.
Welcome to the first in our series of This Month in Marketing. Each month, we will be collating the top news from around the marketing world. Our aim is to give you some insight into the current situation of the sector as well as provide you with some important developments and updates, to help your marketing strategy.
So, without further ado, here are our top news stories from September.
Christmas concerns lead to tightening of consumer purse strings
It’s nearly that time of year again. Due to the ongoing pandemic and financial concerns, consumers are reluctant to spend money on any large purchases, compared to last year’s spending habits. This is according to GFK’s (Growth for Knowledge) monthly consumer confidence index.
Although they have seen a small increase in consumer spending, the concern is we’ll see a drop during the long winter months.
Google My Business’ How-to
If you run a business, chances are you already use Google My Business. You may also find it isn’t always the easiest tool to understand.
Search Engine Journal have written a very handy guide to the top 5 common Google my business problems and how to resolve them.
Whether you’ve had your account suspended, or your business is being hidden by spammy, fake business accounts, this guide will help you resolve these issues.
Is Amazon on its way to becoming the big hitter and leaving Google in the dust?
For the first time, since 2008 it appears Google will be seeing a fall in ad revenue of approximately 5.3% this year. Whereas Amazon, are about the post a staggering growth of 23.5%.
With online orders having tripled during the pandemic it is no surprise that Amazon has come out on top during all this, but will they eventually catch up to Google’s ad share and become king of advertising? Only time will tell.
A new target market for FMCGs could greatly increase revenue
A new study from Kantar has revealed that if FMCGs were more eco-friendly in their approach to advertising they could be looking at up to an extra £297 billion in revenue. This is how much the eco-active consumers have been projected to be worth.
From their research, they have found the core age for this audience is 35 years and over. However, this market is heavily influenced by the younger generation such as their children so both generations need to be considered. A tricky market but with a potential £297 billion in the balance, who wouldn’t go for it?
Companies get nostalgic to bring back consumers
The biggest concern for UK marketers this year, is brand reputation and building this back up, and discounts and offers are low on their priority list.
This is according to a survey conducted by CIM (Chartered Institute of Marketing). One of the ways they are doing this is by bringing back old, familiar branding for consumers to remember the past and the good memories of the brands.
One of the key companies who has already done this is Asda who has brought back the old, familiar pocket tap on their television adverts to promote their roll back prices.
Reddit comes to the UK
As part of its first international expansion for 15 years, the social and discussion platform, Reddit has launched its first UK office in Holborn, London. The company, currently worth approximately $3 billion has opened with a small UK team of 5 staff. But, it hopes to triple the size of their operation in the first part of 2021.
Reddit is already a big name in the UK, but the overall goal is to develop their brand into become a bigger name in the UK marketing sector and increase ad sales revenue.
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