Why your IT company should be marketing right now

During the Covid-19 lockdown many businesses have struggled due to forced closures and companies working from home. However, one industry which has remained in constant demand throughout all of this is IT. In fact, with many companies having to resort to remote working for the last 6 months, the need for IT software and hardware such as laptops and VPNs has increased.

How has Covid-19 affected the IT industry and what this means for IT marketing?

According to Forrester Forecast we will see companies spending on average 2.6% more on IT equipment this year around the globe. This is significant growth compared to the 1.7% increase we saw in 2019.

Companies such as Zoom, Dropbox, Microsoft Teams and many more have all reported a significant increase in the uptake of their products. In fact, Microsoft announced that in a single day in April this year, 75 million people were using their Microsoft Teams app. This is a staggering increase when compared to 2019’s top figure of 20 million.

This shows that IT marketing is vital now and as an IT company you should be making use of this surge in demand. From content marketing to social media now is the time to focus on your marketing strategy.

But lockdown is almost over, is IT marketing still important now?

IT marketing is always important and there are still many points to consider even if most of the lockdown is over for now.

The first important aspect to consider is that in the UK we may be starting to stabilise, but other countries are still in lockdown so the demand for remote working equipment is still high.

However, just like the rest of the world the UK is still very vulnerable. With winter approaching we can’t predict what will happen next and with areas of the UK still being locked down, remote working may still be a common way of working for a while yet.

Although the government are encouraging businesses to go back to the office, there are still many companies who are holding back and keeping most of their staff remotely working. Other companies with small offices must keep some employees working from home due to social distancing restrictions.

What does the future of IT marketing look like when Covid-19 is a thing of the past?

It is difficult to say what post Covid-19 demand for computers and IT equipment will look like. However, one thing that the lockdown has shown us is the flexibility companies can now offer for employees wishing to remotely work.

In fact, Twitter is one of many companies who have announced they have offered remote working permanently to all their employees. This shows that, if anything, IT marketing is particularly important for showing clients you can support the implementation of permanent remote working options.

Most companies were not prepared for remote working as lockdown hit quickly and without much warning. This means that a lot of the equipment used may not be as secure as companies would like. This includes such tools as VPNs and firewalls. However, this is where effective IT marketing comes in to help support companies implement more secure, more permanent solutions for the foreseeable future.

One thing we do know for sure is that we are likely to see remote working become the norm for a lot of companies. This is great news for IT companies to promote any of their software, hardware, cyber security and more to help support this period and beyond.

What can I do to market my IT company?

There are many different methods and tools you can use to market your IT company. Here are just a few to get you started:

• SEO – to boost your visitors
• Content marketing – focus on what you are writing and who you are aiming your content at to increase your conversion rates
• Account based marketing – If you want to target specific companies/individuals this is a great marketing strategy to use
• Social media – post regularly to your social media platforms such as LinkedIn, Facebook, Instagram etc. Get your audience to interact with you more and consider a combination of free and paid ads for maximum exposure.

There are many more IT marketing strategies you can implement to promote your company and increase your sales

If you want to find out more about how to build a better IT marketing strategy contact us today. We will be happy to answer any questions you may have.