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# Generate UK

Generate UK a full service B2B marketing agency.

## Sitemaps

- [XML Sitemap](https://www.generateuk.co.uk/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Resources](https://www.generateuk.co.uk/resources/)
- [9 reasons why you should upgrade your B2B ecommerce platform to OroCommerce](https://www.generateuk.co.uk/resources/9-reasons-why-you-should-upgrade-your-b2b-ecommerce-platform-to-orocommerce/) - Learn how OroCommerce's flexible platform supports multi-organization, tailored pricing, and advanced catalog management for your B2B business.
- [Introducing OroCommerce](https://www.generateuk.co.uk/resources/introducing-orocommerce/) - Discover how OroCommerce, a robust B2B eCommerce platform, can accelerate your digital transformation and boost online sales efficiently.
- [Google To Phase Out Third-Party Cookies – All You Need to Know](https://www.generateuk.co.uk/resources/google-to-phase-out-third-party-cookies-all-you-need-to-know/) - Prepare for a marketing shift as Google phases out third-party cookies by 2022. Discover what this means for your business's digital strategy and data management.
- [6 Account Based Marketing tactics you should be using](https://www.generateuk.co.uk/resources/6-account-based-marketing-tactics-you-should-be-using/) - Discover top account-based marketing tactics to tailor your outreach, from social media research to personalized content, for a highly effective campaign.
- [12 killer lead generation ideas to convert more traffic and grow your business](https://www.generateuk.co.uk/resources/12-killer-lead-generation-ideas-to-convert-more-traffic-and-grow-your-business/) - Uncover top lead generation techniques such as scarcity marketing, engaging headlines, and social sharing to accelerate your business growth.
- [How to Get Started with an Account Based Marketing Strategy (ABM)](https://www.generateuk.co.uk/resources/how-to-get-started-with-an-account-based-marketing-strategy-abm/) - Discover how to create an effective account-based marketing plan with our professional guide. Set goals, build your team, and personalize your strategy for success.
- [Why your IT company should be marketing right now](https://www.generateuk.co.uk/resources/why-your-it-company-should-be-marketing-right-now/) - Learn why IT marketing remains crucial even as lockdowns ease, focusing on remote work support, cybersecurity, and digital growth opportunities.
- [Mobilegeddon: Google’s Latest Algorithm Update Has Arrived](https://www.generateuk.co.uk/resources/mobilegeddon-google-algorithm-udpate-has-arrived/) - Due to the fast-paced culture that many of us now lead, our mobile devices have become an intrinsic part of daily life. Consumers are constantly expecting to access much needed information as quickly as possible; regardless of what screen they are on and their location. In 2015, history was made when the number of people
- [7 Common B2B Marketing Mistakes and How to Avoid Them](https://www.generateuk.co.uk/resources/7-common-b2b-marketing-mistakes-and-how-to-avoid-them/) - The 7 Common B2B Marketing Mistakes Not Leveraging Data Effectively: Many marketing experts seem to forget the power of the data that’s available to them. They seem to make decisions based on assumptions rather than insights. Although data doesn’t always tell a complete story (hello email tracking), it’s also your best friend for recognising trends
- [Covid-19 Communications Campaign Document](https://www.generateuk.co.uk/resources/covid-19-communications-campaign-document/) - Explore Generate UK's comprehensive COVID-19 campaign strategy, showcasing their expertise in B2B digital marketing to support business continuity.
- [Technology Client Showcase](https://www.generateuk.co.uk/resources/technology-client-showcase/) - Explore Generate UK's innovative digital marketing solutions based in Theale, Reading, and see how they can transform your business growth.
- [What is HTML5 and why you should use it](https://www.generateuk.co.uk/resources/what-is-html5-and-why-you-should-use-it/) - Learn why HTML5 is essential for modern marketing, offering better multimedia support, offline access, and geolocation features.
- [The top marketing trends for 2022](https://www.generateuk.co.uk/resources/the-top-marketing-trends-for-2022/) - 2021 is over so if you haven’t already started, now is the time to look ahead for your marketing plans in 2022. With GUKs Marketing trends for 2022.
- [Law Firm Marketing: 8 Top Tips by Generate UK](https://www.generateuk.co.uk/resources/law-firm-marketing-8-top-tips-by-generate-uk/) - Tip 1- Give it The Time it Needs Being successful in marketing and having activity that brings a sustainable ROI is something that does need time. Whenever you instruct a successful marketeer or any good agency, this should always be the first thing that they should say. Looking to do marketing on a whim, or
- [How to choose the right images for your website](https://www.generateuk.co.uk/resources/how-to-choose-the-right-images-for-your-website/) - Elevate your website with high-quality, original images that resonate with your target audience. Find out how to select the perfect visuals for your business.
- [Why is Video so Important in Marketing?](https://www.generateuk.co.uk/resources/why-is-video-so-important-in-marketing/) - Discover why video is essential in modern marketing strategies. Learn how to effectively incorporate demos, social sharing, and live streaming to boost engagement.
- [A Guide to Purpose Led (Re)Branding & How We Created Our Own](https://www.generateuk.co.uk/resources/purpose-led-rebranding-guide/) - There is a lot of talk around brand purpose at the moment, but how many organisations have actually created a brand centred around their core value(s)? It doesn’t actually matter whether you are creating your company’s brand for the first time, developing one for a new product, or changing an existing brand completely. At the
- [Where You Should Invest Your 2022 B2B Marketing Budget](https://www.generateuk.co.uk/resources/where-you-should-invest-your-b2b-marketing-budget/) - It’s once again time to agree on your B2B marketing budgets for the 22/23 financial year. Once you have an agreed figure, you can begin to plan out your strategy and decide on where to invest. According to one survey, many companies allocate on average 11.3% of their company budget to marketing. This has fallen
- [12 signs you need a new website](https://www.generateuk.co.uk/resources/12-signs-you-need-a-new-website/) - Is your website holding you back? Learn 12 telltale signs it's time for a fresh, modern site to increase engagement and sales effectively.
- [Webinar: Creating compelling email campaigns that convert](https://www.generateuk.co.uk/resources/webinar-creating-compelling-email-campaigns-which-convert/) - Unlock the power of email marketing to generate high-quality leads. Explore best practices and automation tips in this insightful webinar.
- [The Horrors of AI-Powered Marketing: Navigating the Spooky Challenges and Thrills of Automation](https://www.generateuk.co.uk/resources/the-horrors-of-ai-powered-marketing-navigating-the-spooky-challenges-and-thrills-of-automation/) - The Horrors of AI-Powered Marketing: Navigating the Spooky Challenges and Thrills of Automation.
- [How to create a successful marketing campaign](https://www.generateuk.co.uk/resources/how-to-create-a-successful-marketing-campaign/) - Learn what makes a marketing campaign truly successful. We cover goal clarity, audience insight, content quality, and flexibility for optimal results.
- [7 Great Marketing Ideas for your Estate Agents](https://www.generateuk.co.uk/resources/7-great-marketing-ideas-for-your-estate-agents/) - Struggling to stand out in the UK property market? Leverage social media, Google My Business, and email campaigns to enhance your visibility and sales.
- [Why you should be supporting your WordPress website](https://www.generateuk.co.uk/resources/why-you-should-be-supporting-your-wordpress-website/) - Regular maintenance for your WordPress website is key to avoiding cyber threats and ensuring optimal performance. Find out how to safeguard your business today.
- [6 of the most common website errors & what they mean](https://www.generateuk.co.uk/resources/6-of-the-most-common-website-errors-what-they-mean/) - Discover what frequent website error messages indicate and how understanding them can save your business time and resources in managing your website.
- [Webinar: Understanding data to improve conversions](https://www.generateuk.co.uk/resources/webinar-understanding-data-to-improve-conversions/) - Discover the power of marketing analytics. Get expert tips from Jack Turner on starting, focusing on the right metrics, and seamless integration.
- [Google Ads: How To Reduce Wasted Spend & Improve Performance](https://www.generateuk.co.uk/resources/google-ads-how-to-reduce-wasted-spend-improve-performance/) - As the old saying goes, you need to spend money to make money. According to a study by market research specialists Nielsen, the average Return on Ad Spend (ROAS) across all industries was 2.87:1. So, this means that for every £1 spent on advertising, the average company made £2.87 in return! As we rapidly shift
- [Getting Back to Basics with Your Marketing](https://www.generateuk.co.uk/resources/back-to-basics/) - Customer Championing In its purest sense, marketing is defined by The Chartered Institute of Marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. It’s important to remember this in every activity you undertake, as in the end, however innovative your product is or however modern your operational processes are, if
- [Webinar: How to drive B2B ecommerce success](https://www.generateuk.co.uk/resources/webinar-how-to-drive-b2b-ecommerce-success/) - Uncover key trends in B2B e-commerce post-2020 and find out how to deliver value through personalised online experiences that meet customer expectations.
- [Content marketing for ecommerce: how to get started](https://www.generateuk.co.uk/resources/content-marketing-for-ecommerce-how-to-get-started/) - Unlock the secrets to successful ecommerce content marketing with insights on market research, strategic placement, and creative content creation.
- [A beginner's guide to YouTube marketing for businesses](https://www.generateuk.co.uk/resources/a-beginners-guide-to-youtube-marketing-for-businesses/) - If used correctly, marketing using YouTube can be highly successful and lead to a big increase in sales. To help you get started with YouTube marketing, we have written a beginner’s guide to get you on your way to joining thousands of businesses who already use the channel as a fundamental part of their marketing
- [How to get started with B2B ecommerce](https://www.generateuk.co.uk/resources/how-to-get-started-with-b2b-ecommerce/) - B2B ecommerce (business-to-business ecommerce) is the process of selling goods or services between businesses via an online portal or website. B2B ecommerce is traditionally used to improve the efficiency and effectiveness of a company’s sales efforts. By specifically tailoring your ecommerce project to the B2B sector, you’ll be able to meet your customers needs more
- [How to choose the right colour palette for your brand](https://www.generateuk.co.uk/resources/how-to-choose-the-right-colour-palette-for-your-brand/) - Learn to evoke the right feelings through strategic colour selection and mixing, crafting a powerful brand identity that resonates and converts.
- [8 tips to improve your website’s user experience](https://www.generateuk.co.uk/resources/8-tips-to-improve-your-websites-user-experience/) - When it comes to a website, user experience is key. A good user experience will help drive more views for your pages, increase your rankings and increase sales. Conversely, a bad experience will cause the complete opposite. In fact, according to a survey conducted by PwC, 32% of people surveyed said they would walk away
- [How to create a brand identity](https://www.generateuk.co.uk/resources/how-to-create-a-brand-identity/) - In the world of marketing, branding is king. It is everything from your logo, to the images and language you use to communicate with your audience. Your brand identity helps you to stand out from the crowd and helps to improve brand awareness and loyalty. But, how do you create a brand identity? We will
- [11 hidden meanings in famous logos that you didn’t know](https://www.generateuk.co.uk/resources/11-hidden-meanings-in-famous-logos-that-you-didnt-know/) - Logos are more than your name and an image. They are your identity. They represent what you stand for, who you are and, sometimes, what you do. However, with logos there is often more to see than first meets the eye. If you look closer, you may see a few hidden messages in logos you
- [4 Marketing Ideas To Promote Your Charity Fundraising During COVID-19](https://www.generateuk.co.uk/resources/4-marketing-ideas-to-promote-your-charity-fundraising-during-covid-19/) - Learn innovative online fundraising strategies for COVID-19, from virtual runs to social media campaigns, that strengthen community ties and promote your business.
- [7 takeaways you can learn from streamers to improve your marketing](https://www.generateuk.co.uk/resources/7-takeaways-you-can-learn-from-streamers-to-improve-your-marketing/) - When you see a stream, whether it is for a video game, product demo, or an interview, what you are watching is in fact a lesson in marketing. Streamers often don’t have a team behind them, but they excel in promoting their brand – it just so happens that in most case their brand is
- [5 Marketing Trends to Watch Out For in 2018](https://www.generateuk.co.uk/resources/5-marketing-trends-to-watch-out-for-in-2018/) - Navigating GDPR One of the hottest topics of 2017, GDPR will come into force on 25th May 2018. As well as impacting business in general, GDPR signals significant changes in the world of digital marketing. The new data protection regulations will hugely affect the way in which marketers collect, process and utilise data. As a
- [A beginner’s guide to Share of Search](https://www.generateuk.co.uk/resources/a-beginners-guide-to-share-of-search/) - Discover how Share of Search is transforming marketing metrics—more accurate, cost-effective, and faster than traditional Share of Voice for predicting market share.
- [Which CMS should you choose for your website?](https://www.generateuk.co.uk/resources/which-cms-should-you-choose-for-your-website/) - Looking to select the best CMS? Explore features and benefits of WordPress, Magento, Joomla, Shopify, and others to find the perfect fit for your business.
- [How to market your ecommerce website](https://www.generateuk.co.uk/resources/how-to-market-your-ecommerce-website/) - Discover top tips to boost your ecommerce marketing strategy, from targeting the right audience to leveraging social media and SEO for increased sales.
- [Axis Europe, Digital Transformation, out with the old, in with the new!](https://www.generateuk.co.uk/resources/axis-europe-digital-transformation-out-with-the-old-in-with-the-new/) - Axis Europe is a London based organisation that service and facilitate to the housing, commercial and retail markets. Their arm extends from the simple task of re-fitting a plug to a full store refit, both of which are done with the same skill and precision to ensure the job is done to the best of standards.
- [The Complete Guide To Account Based Marketing (ABM)](https://www.generateuk.co.uk/resources/the-complete-guide-to-account-based-marketing-abm/) - Learn why focused account-based marketing is essential for larger B2B companies aiming for higher conversions and stronger client bonds.
- [Automated Social Media Responses: The End of the Personal Touch](https://www.generateuk.co.uk/resources/automated-social-media-responses-the-end-of-the-personal-touch/) - Does your direct message inbox on Twitter /X.com (in particular), look very similar to the types of messages shown above? If yes then please do read on. If we start right back at the beginning…. And just answer a few simple questions? Rise of Social Media Hence the argument to standardise and automate responses… Or so
- [How To Adapt & Evolve Your Marketing Strategy For COVID-19](https://www.generateuk.co.uk/resources/how-to-adapt-evolve-your-2020-marketing-strategy-for-covid-19/) - Though unexpected, it isn’t surprising that there has been an increase in business discussions around marketing and budgets during the past few weeks. With increased uncertainty, marketers across the UK are having to adapt their marketing strategies and be more flexible with their marketing in a very short space of time. During this period, there
- [How to increase your ecommerce conversion rates](https://www.generateuk.co.uk/resources/how-to-increase-your-ecommerce-conversion-rates/) - Discover proven strategies to increase ecommerce conversion rates, from targeted content creation to captivating landing pages and limited-time discounts.
- [Why is it important to have a position?](https://www.generateuk.co.uk/resources/why-is-it-important-to-have-a-position/) - Discover how defining your business niche can enhance ROI, build trust, and establish you as a market leader with targeted, focused marketing strategies.
- [7 ways to market your IT & Tech company online](https://www.generateuk.co.uk/resources/7-ways-to-market-your-it-company/) - Stand out in the crowded IT industry with our 7 powerful marketing strategies. Boost your brand, attract clients, and grow your tech business today.
- [Why marketing during a recession is so important](https://www.generateuk.co.uk/resources/why-marketing-during-a-recession-is-so-important/) - Find out how to re-evaluate consumer behavior during a recession and leverage targeted marketing to stay ahead of the competition.
- [How will Brexit impact your marketing?](https://www.generateuk.co.uk/resources/how-will-brexit-impact-your-marketing/) - Discover how Brexit impacts UK marketing strategies, from data protection to consumer pricing. Stay ahead with essential insights for your business.
- [4 reasons we love Valentine’s Day marketing](https://www.generateuk.co.uk/resources/4-reasons-we-love-valentines-day-marketing/) - Learn how seasonal branding, emotional messaging, and inclusivity can make your Valentine's marketing campaign stand out and drive results.
- [Webcast: Marketing during times of Recession](https://www.generateuk.co.uk/resources/webcast-marketing-during-times-of-recession/) - In uncertain economic times, smart marketing investments pay off. Join our webcast to explore effective tactics for sustainable growth in a recession.
- [7 brilliant Black Friday marketing ideas to increase sales](https://www.generateuk.co.uk/resources/7-brilliant-black-friday-marketing-ideas-to-increase-sales/) - Find out innovative Black Friday marketing tips for ecommerce stores including early promotion, gift bundles, time-limited deals, and freebies.
- [Cost of Living Crisis: Defining who you are marketing to](https://www.generateuk.co.uk/resources/cost-of-living-crisis-defining-who-you-are-marketing-to/) - Whilst times ahead will be tough for a lot of businesses, we firmly believe that, with the right marketing approach, your organisation can thrive despite ongoing supply and cost challenges. The smart approach will be to utilise an integrated marketing strategy that is aligned to your consumer’s current buying and browsing habits, not simply banking
- [The Top B2B Ecommerce Trends of 2020](https://www.generateuk.co.uk/resources/the-top-b2b-ecommerce-trends-of-2020/) - Discover the top B2B ecommerce trends of 2020 that are shaping the future of online business, from virtual reality to personalized marketing strategies.
- [Top 5 reasons why market share is an important metric in SEO](https://www.generateuk.co.uk/resources/top-5-reasons-why-market-share-is-an-important-metric-in-seo/) - This can be done successfully by monitoring your market position, so you're able to measure where you are in relation to the competition and make the necessary changes to get where you need to be. By only focusing on internal or vanity metrics, you have no real understanding of how you’re performing compared to your
- [How to have a successful ecommerce strategy in 2021](https://www.generateuk.co.uk/resources/how-to-have-a-successful-ecommerce-strategy-in-2021/) - Since Covid-19 and lockdowns made it difficult to get to a brick-and-mortar shop in 2020, more consumers turned to ecommerce stores to purchase their goods. In fact, according to a study conducted by Alvarez & Marshal, 17.2 million UK consumers are expected to now make permanent changes to their spending habit, which is great news
- [A beginner’s guide to lead generation](https://www.generateuk.co.uk/resources/a-beginners-guide-to-lead-generation/) - Lead generation doesn’t have to be all cold calling and spam emails to potential customers... In fact, there are many smarter, less invasive marketing methods you can use to generate leads. To help you and your company out we have created this beginner’s guide as a reference to support your future lead generation strategies and
- [How To Use Analytics Tools To Understand User Behaviour](https://www.generateuk.co.uk/resources/how-to-use-analytics-tools-to-understand-user-behaviour/) - The more you know about your website visitors and their choices, the better equipped you are to make smart decisions to improve your website’s UX. Many marketers are used to using Google Analytics, as well as other tracking tools, but often this is largely to report on top-level stats rather than understanding how to analyse
- [How to build a personal brand to generate more sales](https://www.generateuk.co.uk/resources/how-to-build-a-personal-brand-to-generate-more-sales/) - Discover how building a personal brand can boost your sales and strengthen your business presence. Learn effective strategies for personal branding success.
- [Is email marketing still effective?](https://www.generateuk.co.uk/resources/is-email-marketing-still-effective/) - Discover why email marketing remains a vital strategy in 2024, with high ROI and robust engagement stats. Learn best practices to optimize your campaigns.
- [How much does it cost to build a website?](https://www.generateuk.co.uk/resources/how-much-does-it-cost-to-build-a-website/) - Discover essential tips for building a professional website that boosts your brand presence and engages your target audience effectively.
- [Core Web Vitals: All you need to know](https://www.generateuk.co.uk/resources/core-web-vitals-all-you-need-to-know/) - Discover how Core Web Vitals impact your website's ranking and find expert-recommended tips to improve loading, interactivity, and visual stability before the update.
- [Video: Core Web Vitals 2021 Google Update - What You Need To Know](https://www.generateuk.co.uk/resources/video-core-web-vitals-2021-google-update-what-you-need-to-know/) - Think your website's loading and stability are fine? Think again! Learn about Core Web Vitals and how to make Google's ranking smile—before it’s too late.
- [Why you should include influencer marketing in your strategy](https://www.generateuk.co.uk/resources/why-you-should-include-influencer-marketing-in-your-strategy/) - Explore the power of influencer marketing to increase reach, foster consumer trust, and make your products more relatable through authentic content.
- [How your small business can thrive in a recession](https://www.generateuk.co.uk/resources/how-your-small-business-can-thrive-in-a-recession/) - As a small business you might be worried about how your company will fare during a recession against larger brand names. But we are here to tell you that not only can you survive, but you can thrive in a recession and we will show you how. In a recession, small businesses have the perfect
- [What is SEO? All you need to know](https://www.generateuk.co.uk/resources/what-is-seo-all-you-need-to-know/) - What is SEO? SEO stands for Search Engine Optimisation. In simple terms, it is the activities we implement to help websites and web pages more visible on search engines and results pages. When optimising your website for search engines, you will also benefit from optimising your website for your users, leading to greater engagement and
- [Should B2B Marketers Use Short-Form Video Content?](https://www.generateuk.co.uk/resources/short-form-video-b2b-marketing/) - Learn about the importance of short-form video content in B2B marketing. Discover the types of video content and social media platforms your business needs.
- [9 tips to improve your ecommerce website design](https://www.generateuk.co.uk/resources/9-tips-to-improve-your-ecommerce-website-design/) - Boost your online sales with our top 9 ecommerce website tips, including user-friendly navigation, effective filtering, and social media integration.
- [Understanding Google E-A-T: A Guide for B2B Marketers](https://www.generateuk.co.uk/resources/google-e-a-t-for-b2b-marketers/) - In this guide, we’ll define Google E-A-T, explain why it matters, and provide actionable tips on how you can create content that meets Google’s requirements.
- [Why Content Marketing Will Always Be King](https://www.generateuk.co.uk/resources/content-marketing-is-king/) - It’s been 22 years since Bill Gates declared that ‘content is king’, and content marketing remains as important as ever… Gates’ 1996 comments are sometimes brushed off as a marketing spiel; ‘content marketing’ purely a buzzword. In reality, content has continued its reign, remaining a core component of a successful marketing strategy and is a
- [B2B vs B2C ecommerce – what’s the difference?](https://www.generateuk.co.uk/resources/b2b-vs-b2c-ecommerce-whats-the-difference/) - Uncover the distinct needs of B2B and B2C customers, including decision-making processes and payment preferences, to tailor your ecommerce platform effectively.
- [Boosting Sales With E-commerce](https://www.generateuk.co.uk/resources/boosting-sales-with-ecommerce/) - Despite the popularity of online shopping amongst Gen Z and Millennials, only 17% of all UK purchases are made online. Surprised? We were too. But with a currently small market share and fast growth showing no signs of slowing down, preparing your business for more online retail is a no-brainer. Here’s our advice on boosting
- [What is 2015 going to bring to the world of Marketing?](https://www.generateuk.co.uk/resources/what-is-2015-going-to-bring-to-the-world-of-marketing/) - SEO continued to evolve It’s fair to say that in 2014; the search landscape experienced a major shift. Looking back now, it was necessary in a market sector where smoke and mirrors and manipulation won the day. Google algorithm updates to Panda and Penguin challenged the rules and encouraged the market to concentrate on quality
- [A beginner's guide to Headless CMS](https://www.generateuk.co.uk/resources/a-beginners-guide-to-headless-cms/) - Uncover why headless CMSs are transforming content management—offering scalability, speed, and endless integration options for your business.
- [15 reasons to consider (re)branding](https://www.generateuk.co.uk/resources/15-reasons-to-consider-rebranding/) - Discover key reasons for branding or rebranding your business, from leadership changes to market shifts, and learn how strategic updates can boost your brand.
- [The ultimate guide to OroCommerce](https://www.generateuk.co.uk/resources/the-ultimate-guide-to-orocommerce/) - Ecommerce has grown considerably over the years, initially aimed at the B2C businesses, but B2B business are now starting to realise the potential in growth that allowing Ecommerce on their website. OroCommerce are a leading B2B eCommerce solution for distributors, the platform supports both on-premise and SaaS deployments and the also enables strong, personalised online
- [What is the best B2B ecommerce platform?](https://www.generateuk.co.uk/resources/what-is-the-best-b2b-ecommerce-platform/) - With so many options to choose from, it can be an overwhelming experience to choose the right B2B ecommerce platform for your business. Whether you are challenged by price, usability or functionality, there are a host of reasons as to why you would choose a particular ecommerce solution. To help you choose the right B2B
- [Webinar: Content is Key; Creating a content strategy that converts](https://www.generateuk.co.uk/resources/content-is-key-creating-a-content-strategy-that-converts/) - Uncover valuable techniques to leverage YouTube for business growth. Joe Baily shares essential tips for increasing visibility and engagement.
- [Webinar: Google Ads; How To Reduce Wasted Spend & Improve Performance](https://www.generateuk.co.uk/resources/google-ads-how-to-reduce-wasted-spend-improve-performance-2/) - Want to get more value from your ad campaigns? Discover proven methods to reduce waste and enhance conversion rates in our latest video.
- [Webinar: Conversion Rate Optimisation; Improving engagement and enquiries from your audience](https://www.generateuk.co.uk/resources/conversion-rate-optimisation-improving-engagement-and-enquiries-from-your-audience/) - This 30-minute webinar provides actionable insights on boosting audience engagement and inquiries. Watch now to elevate your business strategies.
- [Webinar: Social Media Impact - Adapting To 2020 Social Media Changes](https://www.generateuk.co.uk/resources/webinar-social-media-impact-adapting-to-2020-social-media-changes/) - Learn why now is the perfect time to leverage social media for your business. Discover engagement tips and conversion strategies in this concise webinar.
- [Why you must be following social media brand guidelines](https://www.generateuk.co.uk/resources/why-you-must-be-following-social-media-brand-guidelines/) - Learn the essential rules for using social media icons, including color, shape, and placement, to maintain brand consistency and avoid copyright infringement.
- [National Book Lovers Day: Our favourite reads](https://www.generateuk.co.uk/resources/national-book-lovers-day-our-favourite-reads/) - Today (Monday 9th August) marks National Booklover’s Day. So, what better way of celebrating than with a bookish post, or to be precise a business book post. We love to share our book recommendations around the team, sometimes fiction, sometimes business inspired. But, on this day, we wanted to share our top business reads for
- [2019 Marketing Trends For Smaller Marketing Budgets](https://www.generateuk.co.uk/resources/2019-marketing-trends-for-smaller-marketing-budgets/) - If you want to steal a march on your competitors in 2019, keeping up to date with the latest trends to market your product can be a vital way of creating a point of difference. Many of the trends you’ll read about for 2019 will include technologies that the marketing budget of many smaller businesses
- [Top 5 Social Media Trends For 2020](https://www.generateuk.co.uk/resources/top-5-social-media-trends-for-2020/) - The new year is beginning, and social media platforms have seen a number of changes of the previous year. Marketers have to continuously update themselves to improve their digital marketing strategies in order to be successful. Look ahead to the coming 12 months and discover the top five social media trends for 2020, according to
- [Why now is the perfect time to invest in advertising](https://www.generateuk.co.uk/resources/why-now-is-the-perfect-time-to-invest-in-advertising/) - Learn how strategic advertising in 2021 can boost your market share and outshine competitors who cut marketing budgets during COVID-19.
- [How to make your website mobile friendly](https://www.generateuk.co.uk/resources/how-to-make-your-website-mobile-friendly/) - Discover how to transform your website into a mobile-friendly platform and reach over 58 million UK mobile users effectively. Learn expert tips now!
- [Top 4 Benefits of Mobile Marketing](https://www.generateuk.co.uk/resources/top-4-benefits-of-mobile-marketing/) - 1. Reach 93% of adults in the UK personally own/use a mobile phone, and with the majority of these users within arm’s length of their devices at all times there’s a lot of potential to reach customers at any time of the day. SMS marketing boasts an impressive average open rate of 98%, meaning mobile
- [5 Digital Marketing Trends to Look Out for in 2017](https://www.generateuk.co.uk/resources/5-digital-marketing-trends-to-look-out-for-in-2017/) - Virtual Reality We are very excited at Generate UK for the arrival of virtual reality, with the platform offering a unique way to market products in the future. Virtual reality will give consumers the opportunity to walk around a potential hotel room, explore and shop in a virtual high street and test products from their
- [Be Prepared; Google is Refreshing its Mobile Algorithm in May](https://www.generateuk.co.uk/resources/mobile-algorithm-refresh-in-may-2016/) - Google recently announced that they will be refreshing this mobile algorithm update at the beginning of May 2016. However, Google being Google, they have not confirmed the exact date yet! They also highlighted that the refresh will roll out gradually, therefore, you won’t see a major drop-off on non-mobile-friendly websites when the algorithm is pushed
- [The Importance of Brand Guidelines](https://www.generateuk.co.uk/resources/the-importance-of-brand-guidelines/) - Most companies spend a lot of time - and money - on their brand. You may find yourself sitting for hours pondering logo options with designers - the fonts, the colours, what should the strapline be? But no matter how long you pour over website designs or discuss marketing materials in great depth, without brand
- [A beginner’s guide to improving your website speed](https://www.generateuk.co.uk/resources/a-beginners-guide-to-improving-your-website-speed/) - Discover key strategies to boost your website speed, enhance user experience, and improve your Google rankings with expert insights.
- [New Royal Academy of Dance Website - Building, Deploying & Testing the New RAD Site Code (Part 3)](https://www.generateuk.co.uk/resources/rad-website-building-deploying-testing-part-three/) - Building, deploying & testing the new Royal Academy of Dance website code was an important step for our Generate UK website developers. Read more about it here.
- [How Artificial Intelligence (AI) Is Changing Search Marketing - Should You Use It?](https://www.generateuk.co.uk/resources/ai-and-search-marketing/) - Learn how to use Artificial Intelligence (AI) in search marketing, the benefits it brings to your SEO, and how to integrate AI into your digital marketing strategy.
- [Why You Should Have a Mobile Friendly Website](https://www.generateuk.co.uk/resources/why-you-should-have-a-mobile-friendly-website/) - We use mobile devices on a day to day basis. As it’s just so much easier to browse online whilst on the move, we need to access information and services, and we want them fast. As mobile is the most personal form of communication and is becoming more and more powerful, the research from Office
- [What are the differences between SEO, AIO, GEO & AO and how do they impact your digital marketing strategy?](https://www.generateuk.co.uk/resources/seo-aio-geo-ao-explained/) - What do SEO, AIO, GEO & AO really mean? Discover how these four acronyms can elevate your marketing and drive better online performance. Read more here.
- [Webinar: Core Web Vitals: Preparing for Google’s newest ranking factors](https://www.generateuk.co.uk/resources/webinar-core-web-vitals-preparing-for-googles-newest-ranking-factors/) - Don't let Google's updates catch you off guard! Discover how to master the new ranking signals in our lively, free webinar. Spoiler: It’s easier than you think!
- [Mobilegeddon: Google Algorithm Update, Post event.](https://www.generateuk.co.uk/resources/mobilegeddon-google-algorithm-update-post-event/) - So how does the digital landscape look post ‘#mobilegeddon’? We have seen many non-mobile friendly websites drop off the first page of Google. At first glance it appears that the much publicised ‘Mobilegeddon’ was not as cataclysmic as predicted, with the warning time that Google provided this could be due to many people optimising their
- [Is your website optimised for lead generation?](https://www.generateuk.co.uk/resources/is-your-website-optimised-for-lead-generation/) - “Our website isn’t generating enough leads” This is a common problem that customers often come to us to solve. They know that their website, and digital marketing activity, could be doing better, but they’re not sure what they need to do to get there. There are many ways to improve your website’s lead generation capabilities,
- [How to increase internal buy in for your marketing campaigns](https://www.generateuk.co.uk/resources/how-to-increase-internal-buy-in-for-your-marketing-campaigns/) - Learn how clear communication, engagement, and data-backed insights can boost internal buy-in and improve your marketing campaign outcomes.
- [Will AI replace the need for human copywriters?](https://www.generateuk.co.uk/resources/will-ai-replace-the-need-for-human-copywriters/) - There has been a lot of buzz in 2022 regarding the potential for AI copywriting tools to replace the need for human copywriters. This conversation has gained more traction in recent weeks with the launch of ChatGPT, OpenAI's prototype AI chatbot that has shocked the public with its human-like, detailed answers to questions. With such
- [Share of Voice – The Argument For Not Cutting Your Marketing Budgets](https://www.generateuk.co.uk/resources/share-of-voice-the-argument-for-not-cutting-your-marketing-budgets/) - Share of Voice Share of Voice (SoV) is a measure of the market your brand owns compared to your competitors when advertising, and could be your secret weapon for growth in the coming months and years. With all things being equal, a business that has a Share of Voice greater than its Share of Market
- [7 ways to improve your branding](https://www.generateuk.co.uk/resources/7-ways-to-improve-your-branding/) - Your brand should be at the heart everything you do as a business. From the colour palette you choose for your corporate identity through to the customer service you deliver; your entire business should be singing from the same hymn sheet to deliver an experience that resonates with your audience as distinctly your own. Your
- [Top 10 Website Security Tips](https://www.generateuk.co.uk/resources/top-10-website-security-tips/) - Just like an office: Your website is a public face for your organisation. It is important to keep your website tidy and presentable. It is important to keep your website and its contents secure. If your site is hacked, you could suffer many setbacks: -Your brand credibility is affected -Your customers trust in your website
- [Video: Why design makes all the difference](https://www.generateuk.co.uk/resources/video-why-design-makes-all-the-difference/) - Learn why focusing on design is essential for business growth, brand differentiation, and customer engagement in today’s competitive digital landscape.
- [7 copywriting mistakes to avoid to increase sales](https://www.generateuk.co.uk/resources/7-copywriting-mistakes-to-avoid-to-increase-sales/) - Discover the 7 key copywriting mistakes that could undermine your marketing success and learn expert tips to boost your sales and brand appeal.
- [Digital Body Language: What It Means And How It Can Improve Your Marketing.](https://www.generateuk.co.uk/resources/digital-body-language-what-it-means-and-how-it-can-improve-your-marketing/) - What is Digital Body language? Digital Body Language is the combination of an individual’s online behaviour. Through subconscious and conscious actions – communicating these nonverbally through spending time on a certain website or communicating with the website’s Virtual Assistant (VI), for example, a Live Chat. Business Intelligence (BI) systems can also help collect this data
- [Do you know who is visiting your website and where the opportunities are?](https://www.generateuk.co.uk/resources/how-to-identify-lead-generation/) - What happens to your website traffic? As you can see from the Lead Forensics analysis below, only 5% of your web traffic contacts you and over 55% traffic is classified as lost opportunities which your business might be missing out on. (Source: Lead Forensics) In this blog post Generate UK highlights how Lead Forensics can
- [Why should you keep WordPress up to date?](https://www.generateuk.co.uk/resources/why-should-you-keep-wordpress-up-to-date/) - Improved Security WordPress is a popular platform and as such gets a lot of attention from hackers. However, if implemented correctly it can be very secure. Keeping your site up to date will increase your security and help prevent malicious attacks. 83% of WordPress sites hacked are out of date. Updates to WordPress often include
- [7 web design tricks to increase leads](https://www.generateuk.co.uk/resources/7-web-design-tricks-to-increase-leads/) - When it comes to web design it isn’t just coding and fancy layouts. There are many simple design tricks you can apply to your website to increase lead generation. Here are our top 7 tricks and design trends of 2021. Put a lead form on every page You want to make it as easy as
- [How secure and efficient is your website?](https://www.generateuk.co.uk/resources/how-secure-and-efficient-is-your-website/) - If you haven’t seriously looked at your site in the last 3 – 5 years then you can almost guarantee that you are missing out on optimal site performance. Below, I’ll cover some other factors that don’t necessarily get thought about, but relate to your site’s underlying hosting as well as some other recent technology
- [Brand Purpose Without Branding Is Pointless](https://www.generateuk.co.uk/resources/brand-purpose-without-branding-is-pointless/) - Uncover why the Fearless Girl campaign fell short of true brand purpose and how genuine branding can deliver real business value and social impact.
- [The Dos & Don’ts of SEO for 2021](https://www.generateuk.co.uk/resources/the-dos-donts-of-seo-for-2021/) - Struggling with search rankings? Our guide reveals key SEO tips for 2021, helping your business attract more customers and increase organic traffic.
- [The 2021 B2B ecommerce trends you need to know](https://www.generateuk.co.uk/resources/the-2021-b2b-ecommerce-trends-you-need-to-know/) - 2020 was a complicated year for many of us. As lockdowns were implemented, a lot of companies have suddenly been thrust into digital transformation to sell their products online. Budgets were redistributed to other areas of the business, and sales and marketing strategies have had to be completely rewritten to comply with a new, online,
- [Google Analytics: 4 Ways to Get the Most Out of Your Website Analysis](https://www.generateuk.co.uk/resources/google-analytics-4-ways-to-get-the-most-out-of-your-website-analysis/) - Google Analytics is an essential tool for measuring user engagement, conversions, and other website performance indicators. The analytics platform can be used to track almost any type of action on your site, but there’s a lot you can learn from Google Analytics that goes beyond basic traffic stats. If you’re just getting started with Google
- [The future of the high street post COVID-19](https://www.generateuk.co.uk/resources/the-future-of-the-high-street-post-covid-19/) - Explore how the UK high street is adapting post-COVID-19 with new shopping experiences, smaller stores, and diversified spaces for community fun.
- [MeasureFest: A beginner's guide to Share of Search](https://www.generateuk.co.uk/resources/measurefest-a-beginners-guide-to-share-of-search/) - Generate UK's Jack Turner is speaking at MeasureFest! Get the lowdown on Share of Search and why it’s your new SEO best friend.
- [Generate UK launches new marketing podcast - Galvanize](https://www.generateuk.co.uk/resources/generate-uk-launches-new-marketing-podcast-galvanize/) - Discover Galvanize, the new Generate UK podcast, where marketing experts share key trends and insights to elevate your business strategies.
- [Unlock the Power of Shopify: Elevate Your eCommerce solution](https://www.generateuk.co.uk/resources/unlock-the-power-of-shopify-elevate-your-ecommerce-solution/) - In this blog post we discuss how to unlock the power of Shopify and elevate your B2B eCommerce with Generate UK's digital marketing expertise.
- [Maximise Your ROI with Seasonal Trends](https://www.generateuk.co.uk/resources/maximise-your-roi-with-seasonal-trends/) - In B2B marketing, timing is crucial. While seasonal marketing is common in B2C retail, smart B2B companies are now leveraging seasonal trends too.
- [How to choose the right font pairings for your website](https://www.generateuk.co.uk/resources/how-to-choose-the-right-font-pairings-for-your-website/) - Get professional advice on building a compelling website by mastering font pairings that reflect your brand’s personality.
- [MeasureFest Slides: A Beginner's Guide to Share of Search](https://www.generateuk.co.uk/resources/measurefest-slides-a-beginners-guide-to-share-of-search/) - Learn what Share of Search means, why it matters in digital marketing, and how to effectively improve it with practical tips from industry experts.
- [The Dos & Don’ts of selecting a digital marketing agency](https://www.generateuk.co.uk/resources/the-dos-donts-of-selecting-a-digital-marketing-agency/) - Learn crucial tips for selecting the right digital marketing partner. Ensure alignment, expertise, and strategic growth for your business.
- [6 must have features for your next B2B ecommerce platform](https://www.generateuk.co.uk/resources/6-must-have-features-for-your-next-b2b-ecommerce-platform/) - To create the perfect B2B ecommerce user experience many extra elements and more in-depth features are required for this type of consumer. So, whether you are just starting out and building your first B2B ecommerce platform, tweaking your existing one or building a brand new one from scratch we have the 6 must have features
- [Core Web Vitals 2021 Google update postponed until June](https://www.generateuk.co.uk/resources/core-web-vitals-2021-google-update-postponed-until-june/) - Google have announced that their upcoming ranking signal update - Core Web Vitals - has been postponed until June. They have also stated that the full ranking signal changes won’t come into effect until late-August. In this post we will cover what the new update is, and why the delay is good news for businesses
- [Is my brand consistent?](https://www.generateuk.co.uk/resources/is-my-brand-consistent/) - Most companies are marketing across a number of channels (even if you don't realise it!). Also, you must consider the less traditional channels, the more basic, less planned interactions such as direct contact with customers. Any customer facing aspect of a company can be branded and does affect perceptions of a company, positively and negatively.
- [10 questions to evaluate your current digital marketing activity](https://www.generateuk.co.uk/resources/10-questions-to-evaluate-your-current-digital-marketing-activity/) - In order to succeed with digital marketing, you must provide engaging content, but you must also know when your customers are engaging and on what channels they are most receptive to brand messaging. If you are managing your own digital marketing efforts in house, we would like you to ask yourself ten questions to evaluate
- [Are the wrong visitors coming to your website?](https://www.generateuk.co.uk/resources/are-the-wrong-visitors-coming-to-your-website/) - Learn how to identify what’s preventing your website from generating leads. Expert tips on targeting, analytics, and branding for better results.
- [5 web design trends to look out for in 2021](https://www.generateuk.co.uk/resources/5-web-design-trends-to-look-out-for-in-2021/) - Discover the top 5 web design trends for 2021, from minimalism to dark mode, helping your business stand out with a cutting-edge online presence.
- [Introducing The Generate UK Marketing Academy To Newbury College Students](https://www.generateuk.co.uk/resources/introducing-the-generate-uk-marketing-academy-to-newbury-college-students/) - At the start of February, we were delighted to be asked to exhibit at the Newbury College Careers Event to speak about The Generate UK Marketing Academy. The event gave us a chance to discuss recruitment opportunities with talented students. The event is a great initiative from Newbury College to help students discover and build
- [How to win at B2B social media marketing](https://www.generateuk.co.uk/resources/how-to-win-at-b2b-social-media-marketing/) - Discover how to leverage LinkedIn and other platforms for effective B2B marketing with strategic content, hashtag use, and consistent brand messaging.
- [How to boost your SEO rankings](https://www.generateuk.co.uk/resources/how-to-boost-your-seo-rankings-using-these-key-tips/) - With talk on the web about another Google update around the corner we take a look at the key trends in SEO and how you can stay on top while giving your SEO a good spring clean. From 21st April Google will take into consideration how mobile-friendly your website is, meaning that Google will look
- [A Marketer's Guide To SEO](https://www.generateuk.co.uk/resources/a-marketers-guide-to-seo/) - Getting more traffic to your website is going to be at the top of most business owners' minds, but how can you make this possible? We’d suggest starting by looking into your Search Engine Optimisation (SEO). SEO refers to how you can optimise your website to appeal to both search engines and your website users,
- [8 reasons why you should host your WordPress website with WPEngine](https://www.generateuk.co.uk/resources/8-reasons-why-you-should-host-your-wordpress-website-with-wpengine/) - See why WPEngine is the preferred hosting partner for businesses—offering optimised speed, comprehensive security, and hassle-free migration for your WordPress site.
- [Is Investing in Premium Website Hosting Worth It?](https://www.generateuk.co.uk/resources/investing-in-premium-website-hosting/) - If you're serious about your website’s longevity, performance, and security, read our blog to learn about the benefits of a premium website hosting solution!
- [The 5 best web hosting services compared](https://www.generateuk.co.uk/resources/the-5-best-web-hosting-services-compared/) - Every website is different and each one presents its own set of unique requirements. There are so many different factors to consider; from usability and speed to data storage and security, that it can be a daunting time choosing which web hosting provider would be best suited to your needs. To make the decision a
- [Print Marketing Vs Digital Marketing: Which is better?](https://www.generateuk.co.uk/resources/print-marketing-vs-digital-marketing-which-is-better/) - Uncover the benefits of print marketing's trust and recognition, alongside digital's expansive reach and data-tracking capabilities for comprehensive campaigns.
- [We fix 10 of the biggest design fails!](https://www.generateuk.co.uk/resources/we-fix-10-of-the-biggest-design-fails/) - We firmly believe that design makes all the difference when it comes to making the best first impression with your customers. However, sometimes even the best intentions can have some unfortunate results. We thought we'd test Leigh, our in-house design guru, and his problem solving skills, with updating some examples of internet-dubbed 'design fails' to
- [Can potential customers find your website?](https://www.generateuk.co.uk/resources/can-potential-customers-find-your-website/) - There are many ways to improve your website’s lead generation capabilities, but first you need to diagnose what’s causing the problem in the first place.
- [The 2021 marketing trends you need to know](https://www.generateuk.co.uk/resources/the-2021-marketing-trends-you-need-to-know/) - 2020 is almost over, meaning it’s time to look ahead and plan our 2021 marketing strategies. This past year has been one dominated by digital transformation, but what will the next 12 months hold? Of course, we can’t predict the future but using our collective knowledge as well as some reliable sources we present to
- [The Top 6 Events B2B Marketers Should Attend in 2022](https://www.generateuk.co.uk/resources/the-top-6-events-b2b-marketers-should-attend-in-2022/) - After a year of disruption, we are so happy to say, that B2B marketing events are back. Now is the time to go out and network again in person and we can’t wait. So, to help you plan your event attendance in 2022, we have come up with our top 6 events you should attend
- [Checklist: How to optimise your website content for SEO](https://www.generateuk.co.uk/resources/checklist-how-to-optimise-your-website-content-for-seo/) - By conducting keyword research before you implement any SEO, you will be assured you are using the most suitable keywords for your sector and website content.
- [Where To Start With SEO?](https://www.generateuk.co.uk/resources/where-to-start-with-seo/) - So, you have just made your website live, it looks great, all the animations are working and all the links connect, but you are not getting the high amount of traffic you thought a new site would deliver – the culprit behind this, your SEO (Search Engine Optimisation) value! Many companies forget the importance of
- [The one question you need to answer to get more sales](https://www.generateuk.co.uk/resources/the-one-question-you-need-to-answer-to-get-more-sales/) - One common reason we see marketing messaging or sales content fail, is because it fails to answer the customer's first question; “What’s in it for me?”
- [Why is Website Spam on the Rise and What can we do to Prevent It?](https://www.generateuk.co.uk/resources/how-to-prevent-website-spam/) - How can you prevent website spam? Read our blog to learn more about the reasons behind the rise in website spam and how you can protect your website.
- [What is demand generation?](https://www.generateuk.co.uk/resources/what-is-demand-generation/) - Learn more about demand generation, what it is, why it's important, and how it can help your business grow.
- [Google Ads: 7 common mistakes to avoid when creating PPC campaigns](https://www.generateuk.co.uk/resources/7-common-google-ads-mistakes/) - There are several common mistakes businesses make repeatedly when creating campaigns, which could dramatically change the return on investment.
- [Our Guide to a Successful Content Marketing Strategy for B2B](https://www.generateuk.co.uk/resources/guide-to-successful-marketing-content-strategy/) - Discover what makes a successful content marketing strategy, key types of organic content and the benefits content can bring to your business in our blog!
- [How to create an effective digital marketing strategy](https://www.generateuk.co.uk/resources/how-to-create-an-effective-digital-marketing-strategy/) - Creating a successful digital marketing strategy requires long-term thinking and planning. However, in today’s competitive world, with so many platforms, channels and devices to choose from, creating an effective marketing strategy that’s aligned to your business objectives is more challenging than it has ever been. The team at Generate UK would like to share one
- [It's time we get better at talking about data collection](https://www.generateuk.co.uk/resources/its-time-we-get-better-at-talking-about-data-collection/) - Around 70% of consumers say they see data collection by businesses as ‘immoral’ (source). That's a pretty grim statistic. The message is loud and clear, right? Stop collecting people's data. Or, is it? Later on, consumers were asked about personalisation. Only 16% felt that the brands they interact with understand their needs as an individual.
- [Key Takeaways From Technology for Marketing](https://www.generateuk.co.uk/resources/key-takeaways-from-technology-for-marketing/) - Last week, we attended Technology for Marketing at London Olympia and spent the day chatting to over 100 marketing technology providers and listening to strategic sessions taken by marketing professionals at industry giants like Google, Badoo and Jack’d. Here’s our highlights and top takeaways from the day: Realising Your True Email Potential Email marketing can
- [Marketers, Are You Ready For GDPR?](https://www.generateuk.co.uk/resources/marketersare-you-ready-for-gdpr/) - What is GDPR? The first recognition that there was a need for standardised data protection arrived in 1998, in the form of the Data Protection Act (DPA) – a set of UK laws ensuring that businesses take the necessary steps to protect the personal data collected from their customers and prospects. However, given the rapid
- [A Beginner's Guide to Website Terminology](https://www.generateuk.co.uk/resources/a-beginners-guide-to-website-terminology/) - Website Terminology can be a total minefield, a dictionary full of words that you recognise, being used in a context that you might not. However, fear not, we are here to make things clear for you. By providing you with a simple explanation for each of these commonly used terms we’ll have you speaking the
- [Hiring a Marketing Agency vs Employing In-House](https://www.generateuk.co.uk/resources/hiring-a-marketing-agency-vs-employing-in-house/) - Hiring any marketing resource, whether agency or in-house, is a large investment of both time and capital. So, it’s important you make the hire that’s best suited to your business. This unbiased guide is for any senior marketer or business leader currently weighing up whether to employ a marketing agency or in-house personnel to solve
- [Meet The Team: Patrick Hathway](https://www.generateuk.co.uk/resources/meet-the-team-patrick-hathway/) - Here at Generate UK, we are a family. So, we wanted to start introducing our family members to you. This is a new series where you will get to find out more about who we are as well as a few fun facts. We have already introduced you to Andrea Tallett, one of our amazing
- [10 Signs That Your Website Needs Updating](https://www.generateuk.co.uk/resources/10-signs-that-your-website-needs-updating/) - How fast is your site? If your website has a slow loading time it can impact the ‘bounce rate’ from your site to one that quickly provides relevant information. Google rankings are also affected negatively with slow response time. Slow sites can cause problems when being viewed on mobile devices and a slow loading website
- [7 steps to creating awesome webinars that convert](https://www.generateuk.co.uk/resources/7-steps-to-creating-awesome-webinars-that-convert/) - Webinars are one of the most effective tools to generate new leads and nurture existing ones. They are a cost-effective resource that showcases your in-house expertise and also provides you with an endless supply of evergreen assets that can educate your audience. However, to create an awesome webinar that converts your audience, you need to
- [How to improve your website conversion rates](https://www.generateuk.co.uk/resources/how-to-improve-your-website-conversion-rates/) - Conversion rate optimisation is the process of increasing the percentage of website visitors who take a desired action on your website, whether that be: Buying a productFilling in an enquiry formSigning up to a newsletterMaking a phone call Why improve your conversion rates? Conversion rate optimisation provides the opportunity to maximise your existing traffic, rather
- [How to Write a Great Case Study: The Ultimate Guide](https://www.generateuk.co.uk/resources/how-to-write-a-great-case-study-the-ultimate-guide/) - Case studies are an excellent way to showcase the value of your product or service and prove its effectiveness. However, creating one can feel like a daunting task. After all, it’s essentially an in-depth report on how your product or services helped another company solve a specific problem or overcome a certain challenge. WHAT IS
- [Three reasons to start writing more case studies](https://www.generateuk.co.uk/resources/three-reasons-to-start-writing-more-case-studies/) - Case studies are one of the most effective tools to generate new leads and nurture existing ones. Why? Well, before we begin, we’re going to ask a few questions of our own. The last time you bought a high-value item, like a new car, did you research it extensively first?Did you ask a family member
- [8 shows on Netflix that every marketer should watch](https://www.generateuk.co.uk/resources/8-shows-on-netflix-that-every-marketer-should-watch/) - Whether you're looking for some quick-fire marketing inspiration or a new show to binge over the weekend, this list is for you. Our team have put together our favourite recommendations that we believe every marketer should watch! Shows that every marketer should watch The Mind Explained Delve deeper into how the brain works, and how
- [How To Build Valuable Backlinks](https://www.generateuk.co.uk/resources/how-to-build-valuable-backlinks/) - Not only do backlinks increase SEO authority and off-page SEO as they are a great way for Google to find your pages when crawling the internet, but backlinks fundamentally attract more visitors to your website. We all want to drive large amounts of quality traffic to our website and we are doing everything we can
- [Three Ways Small Businesses Can Improve Digital Marketing in 2016](https://www.generateuk.co.uk/resources/three-ways-small-businesses-can-improve-digital-marketing-in-2016/) - Social Gets Personal If you are not on social media; you need to be. And if you are on social, consider changing the method by which you communicate to your customers online. Ask yourself this question: How eager are you to personally engage in a one-way conversation? The rules of social media have changed, and
- [The Power of Direct Mail](https://www.generateuk.co.uk/resources/the-power-of-direct-mail/) - From ‘inbound marketing is a fad’ to SEO being an ‘on-off project’, we’ve heard a lot of digital marketing myths in our 10 years! One of the latest myths we’ve heard is that digital marketing methods are stomping out direct marketing, so we wanted to set the record straight… As an agnostic full-service, digital marketing
- [Why you need to be using print marketing in 2022](https://www.generateuk.co.uk/resources/why-you-need-to-be-using-print-marketing/) - During lockdown, we all saw a considerable decrease in demand for print media. There were several reasons for this including shops, entertainment venues and offices being closed as well as the concerns of cross-contamination when the virus was at its peak. Combined with the fact that more newspapers and magazines are transitioning to online, only,
- [A Guide To Animation Explainers](https://www.generateuk.co.uk/resources/a-guide-to-animation-explainers/) - We’ve produced a few animation explainers now for our wonderful clients, all have been well received and we love doing them! With that in mind, here are some of our open opinions and transparent advice for anyone that is looking to invest in an animation explainer or is simply looking for a solution to a
- [Generate UK Shortlisted for National Digital Awards](https://www.generateuk.co.uk/resources/generate-uk-shortlisted-for-national-digital-awards-thanks-to-innovative-feedback-ferret-animation/) - Feedback Ferret use text analytics to transform customer feedback comments into actionable insights. Due to the unique nature of their business, they were finding it challenging to communicate their core services in a succinct way, without using thick paragraphs of text that both website visitors and prospects can be hesitant to read. Feedback Ferret recognised
- [Generate UK on : Computer Generated Photorealism](https://www.generateuk.co.uk/resources/generate-uk-on-computer-generated-photorealism/) - The advantages of these new technologies are endless. The ability to enhance, amend or remove products form large group shots and reproduce high quality pictures in seconds prior to large runs on busy print run schedules is priceless. Architects are using photorealism along with real sell their buildings using virtual reality and this carries time
- [Fantasy Football builds relationships with hard to reach audiences](https://www.generateuk.co.uk/resources/fantasy-football-q-associates/) - Maintaining a good level of communication with both customers and suppliers is often difficult. It takes a lot of time, resources and money to build relationships and strong brand loyalty. This is something Q Associates know all too well. Q Associates are an award winning IT Infrastructure and Data Management Company who design and deploy
- [What is Account Based Marketing?](https://www.generateuk.co.uk/resources/what-is-account-based-marketing/) - There was a time when companies would only use what is known as traditional marketing methods to promote their products and services. They would target a wide array of potential customers in the hopes of getting leads to convert to sales. This is still a common method used today and it does still work. However,
- [7 Steps for SMEs To Build a Big Brand on Social Media](https://www.generateuk.co.uk/resources/7-steps-for-smes-to-build-a-big-brand-on-social-media/) - By being inactive on social media, small to medium enterprises are missing out on the opportunity to nurture brand awareness, promote their products and services, position themselves as experts in their field and are essentially neglecting a whole channel when it comes to driving traffic to their website. If you’re worried about getting left behind
- [What is a Content Delivery Network (CDN)?](https://www.generateuk.co.uk/resources/what-is-a-content-delivery-network-cdn/) - Content delivery networks, or CDNs, play a crucial part in a website’s user experience. It is a tool that you should certainly consider if you want to speed up loading times for all users across the globe, especially if your website is laden with high quality images and videos which could otherwise slow down the
- [The Royal Scottish Academy of Art & Architecture Website Re-Design](https://www.generateuk.co.uk/resources/the-royal-scottish-academy-of-art-architecture/) - The Royal Scottish Academy of Art & Architecture in Edinburgh were in great need of a new website. Their current website had not been updated since 2003, and was not relevant to current needs. The existing site did not fit the model of the modern market. Visually it was fixed to a width on screen
- [Why is branding important for businesses?](https://www.generateuk.co.uk/resources/why-is-branding-important-for-businesses/) - Your branding is so much more than your logo or use of colours. It is your identity; it is what you stand for. Building up a brand strategy is vital for your company, as it not only ensures consistency across your marketing, but also helps your consumers recognise you quicker and more effectively. The result
- [Generate UK Review: Morrisons Rebrand & What is a Rebrand?](https://www.generateuk.co.uk/resources/what-is-a-rebrand-feat-morrisons/) - Morrisons have recently embarked on a brand review and rebrand. Unusually, this rebrand has been public knowledge for a while, with Intellectual Property patents for a new logo occurring several months before the logo was tested on a number of Yorkshire based stores. The testing included feedback from customers, a wise choice when you look
- [New Generation of Web Animation in 2016](https://www.generateuk.co.uk/resources/new-generation-of-web-animation-in-2016/) - How scalable vector graphics can elevate your web presence through pixel perfect graphics and animation, effortlessly bleeding into the normal flow of a webpage.
- [New Royal Academy of Dance Website - Multi-Country Content Management (Part 5)](https://www.generateuk.co.uk/resources/rad-website-multi-country-cms-part-five/) - One of the major aspects of the Royal Academy of Dance website build was multi-country management functionality. Read more about it in this blog post.
- [New Royal Academy of Dance Website - Potential Web Platforms (Part 2)](https://www.generateuk.co.uk/resources/rad-website-potential-web-platforms-part-two/) - The next major decision was what website platform the new Royal Academy of Dance website should be built upon. Read more about website platforms in our post.
- [New Royal Academy of Dance Website – Tech Deep Dive (Part 1)](https://www.generateuk.co.uk/resources/rad-website-tech-deep-dive-part-one/) - Discover more about our new website build for Royal Academy of Dance. This was a complex website project with fundamental differences to their previous site.
- [New Royal Academy of Dance Website -The Find a Dance Teacher Functionality (Part 6)](https://www.generateuk.co.uk/resources/rad-website-find-dance-teacher-functionality-part-six/) - The functionality on the Find a Dance Teacher page provides a major selling point for the services that the Royal Academy of Dance can offer. Read more about it here.
- [New Royal Academy of Dance Website - Core Website Functionality (Part 4)](https://www.generateuk.co.uk/resources/rad-website-core-functionality-part-four/) - Core website functionality was one of the key objectives when it comes to the new Royal Academy of Dance (RAD) website. Read more about it in this blog post.
- [How Artificial Intelligence (AI) will transform your digital marketing in 2025…](https://www.generateuk.co.uk/resources/how-ai-will-transform-digital-marketing-in-2025/) - Discover how AI will transform your digital marketing strategies in 2025! We explore the ways to stay ahead of the game and embrace the future of AI.
- [Maximise Engagement with Black Friday for B2B:](https://www.generateuk.co.uk/resources/maximise-engagement-with-black-friday-for-b2b/) - Creating Buzz and Building Relationships Traditionally, it's been a playground for B2C companies, driving massive sales and creating a buzz that resonates with shoppers worldwide. However, the potential for Black Friday extends far beyond the realm of consumer goods. B2B businesses can also tap into this excitement, leveraging the day to create buzz, engage clients,
- [OK Google: What Is Voice Search?](https://www.generateuk.co.uk/resources/what-is-voice-search/) - Ignoring voice search is no longer a viable option for your marketing and it should now be considered a key part of your search engine optimisation strategy moving forward. Here’s why. How does voice search work? Voice search is a function that allows users to search online through spoken commands rather than typing. Available on
- [6 ways To Re-connect You To Your Creative Mindset in a Distracting Digital World](https://www.generateuk.co.uk/resources/6-ways-to-re-connect-you-to-your-creative-mindset-in-a-distracting-digital-world/) - How can you stimulate your creative mindset and eliminate creativity blocks? Discover our 6 creative strategies to reconnect you to your creative mindset.
- [Unlocking the Power of Collaboration in B2B Marketing Teams](https://www.generateuk.co.uk/resources/unlocking-the-power-of-collaboration-in-b2b-marketing-teams/) - Marketing is a critical function in any organisation, and collaboration is vital for its success. When marketing teams collaborate effectively, they can align their goals, work more efficiently, and produce better outcomes. However, collaboration can be challenging, and many marketing teams face significant obstacles in working together effectively. In this blog, we will explore the
- [Generate UK wins Momentum Award at the 2022 Oro Brilliance Awards EU Edition](https://www.generateuk.co.uk/resources/oro-brilliance-awards-2022/) - Generate UK are delighted to announce today that we have won the Momentum Award at the 2022 Oro Brilliance Awards EU Edition. Following the highly anticipated launch of the award series in 2021, this year’s award continues the celebration of the most creative and effective deployments of Oro's digital commerce solutions, as well as the
- [Insights & Experiences from OroVibe 2022](https://www.generateuk.co.uk/resources/orovibe-2022/) - During the last few years, Generate UK has built some large websites using both the Enterprise and Community editions of the excellent OroCommerce platform, which is a very powerful and flexible system that supports both B2B & B2C eCommerce, Marketplace and CRM capabilities. We are proud to be the first UK-based partner of Oro Inc,
- [Macmillan Coffee Morning 2022](https://www.generateuk.co.uk/resources/macmillan-coffee-morning-2022/) - There were plenty of sweet treats available throughout the day to raise funds for the vital work provided by Macmillan, as well as a cake competition - with the top baker receiving a special prize! In total, we were proud to raise over £150 to help Macmillan do whatever it takes to give people the
- [We've Moved](https://www.generateuk.co.uk/resources/weve-moved/) - We are thrilled to announce that we have moved offices! Our new location is just a few miles away from our previous home in Thatcham, but it's a space that will allow us to better serve our clients and provide a more comfortable and collaborative working environment for our team. Our new address is: Merlin
- [UK Company Culture Awards 2023 Finalist](https://www.generateuk.co.uk/resources/shortlist-uk-company-culture-awards-2023/) - At Generate UK, we pride ourselves on our culture and the values that we uphold. We believe that our people are our greatest asset and that our success as an agency is due in large part to the dedication and hard work of our team members. The UK Company Culture Awards are a prestigious recognition
- [Should Your Business Hire a Virtual Marketing Manager?](https://www.generateuk.co.uk/resources/should-your-business-hire-a-virtual-marketing-manager/) - In today's digital age, marketing has become an essential part of any business's success. However, managing marketing activities can be a complex and time-consuming process, requiring significant resources, expertise, and investment. This is where a virtual marketing manager can be a game-changer for your business. A virtual marketing manager is a marketing professional who works
- [How to Solve a Marketing Resource Gap in Your Organisation](https://www.generateuk.co.uk/resources/how-to-solve-a-marketing-resource-gap-in-your-organisation/) - Marketing is a critical function for any business. It helps you attract new customers, retain existing ones, and drive revenue growth. However, many businesses struggle with a marketing resource gap. This gap occurs when the business does not have enough marketing resources, such as staff or budget, to execute a comprehensive marketing plan. If you're
- [How to Overcome These Common B2B Marketing Challenges](https://www.generateuk.co.uk/resources/how-to-overcome-common-b2b-marketing-challenges/) - As a marketing manager for a large B2B organisation, there are several challenges that you will likely face in your efforts to generate leads, build brand awareness, and stay ahead of the competition. In this post, we'll explore some of the most common B2B marketing challenges and provide tips for how to overcome them. Targeting
- [New Development: ChatGPT Plugins](https://www.generateuk.co.uk/resources/new-development-chatgpt-with-plugins/) - OpenAI has recently introduced a new feature to its language model ChatGPT, which now allows it to leverage Plugins. This feature allows developers to add custom plugins to ChatGPT, which can extend its functionality and allow it to perform specific tasks beyond its existing capabilities. What is ChatGPT? ChatGPT is a large language model developed
- [How much will a new website cost?](https://www.generateuk.co.uk/resources/how-much-will-a-new-website-cost/) - Your website is the most important component of your marketing strategy. It is the front window for your business online. Your website is often the first experience a person has with your business, and, can make the difference between customers choosing you versus your competition. So, it’s important that it’s made well, and in line
- [Generate UK Achieve Top 20 Status in Wirehive 100 League Table](https://www.generateuk.co.uk/resources/generate-uk-in-wirehive-100/) - For more than five years, Wirehive has acknowledged digital marketing excellence in the South of England by providing recognition for marketing performance that exceeds expectations. The winners of the ‘Wirehive 100 League Table’ represents the leading innovative creative agencies, offering world class marketing services to local and international businesses. “At Generate UK, we are very
- [Generate UK Win Technology Innovator Award 2016](https://www.generateuk.co.uk/resources/generate-uk-win-technology-innovator-award-2016/) - The project we entered into the Awards, that secured the win of this prestigious title was an innovative app we built for the local Sovereign Housing Association to assist them with the pilot of the Voluntary Right To Buy Scheme being trialled through West Berkshire. Known as VRTB Assessments, this hand coded app was built
- [Generate UK Become First Creative Agency Awarded With Customer Service Excellence](https://www.generateuk.co.uk/resources/generate-uk-become-first-creative-agency-to-receive-customer-service-excellence-award/) - Customer Service Excellence (previously the ‘Charter Mark’) is part of the government’s movement to promote businesses that are efficient, effective, excellent and empowering – putting the customer at the heart of what they do. The accreditation is awarded to organisations who are consistently achieving the national standard for excellence in customer service. During an all-day,
- [Helen & Douglas House Christmas Appeal](https://www.generateuk.co.uk/resources/helen-douglas-house-christmas-appeal/) - Helen & Douglas House helps local families cope with the challenges of looking after a terminally ill baby or child who will die prematurely. It is a home from home for local terminally ill children and their families - providing round-the-clock care in a warm, loving environment. We asked for, and were provided with, a
- [Oro Inc. announces Generate UK as first UK OroCommerce Solution Partner](https://www.generateuk.co.uk/resources/orocommerce-partnership/) - Oro Inc. is thrilled to announce a brand new collaboration with established full-service digital marketing agency, Generate UK, as their first and only OroCommerce Solution Partner in the United Kingdom. “Oro Inc. are extremely pleased to have found such an expert partner to kick off their UK solutions. With deep eCommerce, B2B and Oro Platform
- [Generate UK awarded Customer Service Excellence+ accreditation](https://www.generateuk.co.uk/resources/generate-uk-awarded-customer-service-excellence-accreditation/) - We are delighted to announce that we have been recognised for our commitment to our clients via the Customer Service Excellence+ accreditation, continuing to be the only UK agency to achieve this level of Customer Service Excellence. Customer Service Excellence (previously the ‘Charter Mark’) is part of the government’s movement to promote businesses that are
- [Meet The Team: Melissa Dyson](https://www.generateuk.co.uk/resources/meet-the-team-melissa-dyson/) - Here at Generate UK, we are a family. So, we wanted to start introducing our family members to you. This is a series where you will get to find out more about who we are as well as a few fun facts. We have already introduced you to Andrea Tallett and Patrick Hathaway. Next up
- [Meet The Team: Andrew Bentley](https://www.generateuk.co.uk/resources/meet-the-team-andrew-bentley/) - Here at Generate UK, we are a family. So, we wanted to introduce our family members to you. This is a series where you will get to find out more about who we are as well as a few fun facts. We have already introduced you to a whole variety of our team from our
- [Generate UK Awarded Customer Service Excellence Accreditation for 5th Year](https://www.generateuk.co.uk/resources/generate-uk-awarded-customer-service-excellence-accreditation-for-5th-year/) - We are delighted to announce that we have once again been recognised for our commitment to our clients via the Customer Service Excellence+ accreditation, continuing to be the only UK agency to achieve this level of Customer Service Excellence. Customer Service Excellence (previously the ‘Charter Mark’) is part of the government’s movement to promote businesses
- [Broadlight Group acquires digital agency Generate UK](https://www.generateuk.co.uk/resources/broadlight-group-acquires-generate-uk/) - Broadlight Group, a group of like-minded B2B agencies, has acquired full-service B2B digital marketing agency, Generate UK. Broadlight Group’s core belief is that marketing should be the engine room of business growth, a core value shared by Generate UK. By acquiring agencies that are individually experts in their chosen fields, Broadlight's goal is to create
- [8 Ways to Add More Creativity to Your Marketing Campaigns](https://www.generateuk.co.uk/resources/8-ways-to-add-more-creativity-to-your-marketing-campaigns/) - Creativity is the cornerstone of any successful marketing campaign. After all, unless you have a unique idea that stands out from the competition, your marketing efforts are going to fall flat. But what if you have great ideas for a marketing campaign but can’t seem to come up with anything else? How do you continue
- [OroCommerce vs Magento 2 - What should you choose?](https://www.generateuk.co.uk/resources/orocommerce-vs-magento-2/) - Choosing the proper B2B eCommerce platform is massively important, as it will determinate how can you respond to on-going changes in the industry. Understanding your user’s habits will help your brand to focus on a successful customer experience strategy. However, your challenge is that user behaviour will always be different, and your B2B eCommerce platform
- [How many times a day should I post on Facebook](https://www.generateuk.co.uk/resources/how-many-time-should-i-make-a-post-on-facebook/) - There's no right or wrong answer, however if you rarely make any posts, you’re potentially missing out on opportunities to reach your fans. The larger your fan page, the more often you should be posting — obviously please take that with a pinch of salt and don't go mad, the last thing you want to
- [Brighton SEO April 2015 – Round Up & Key Takeaways](https://www.generateuk.co.uk/resources/brighton-seo-april-2015-key-takeaways/) - Generate UK were in attendance at the Brighton SEO conference on Friday 10th April. Here are some of the key takeaways from the day of talks: Social content session Erica Mcgillivray, Moz (@emcgillivray) – Show Your Flare and Pivot for Social Image Sharing Erica’s talk mainly revolved around ways to create images that are
- [Brighton SEO Fireside Chat with Mark Wright – Winner of The Apprentice 2015](https://www.generateuk.co.uk/resources/brighton-seo-chat-with-mark-wright-winner-apprentice-2015/) - To put the talk into context, Mark had been subjected to a fair bit of criticism since the airing of the Apprentice final from many within the SEO industry, particularly for some of the bold claims he made during the show despite having relatively limited experience working for another agency. For those who do SEO
- [Generate UK Present at Kerridge Partner Day](https://www.generateuk.co.uk/resources/generate-uk-present-at-kerridge-partner-day/) - Thank you to Kerridge Commercial Systems for a great day at the Customer Conference 2015, In Whittlebury Hall, Northamptonshire on 4th June 2015. The event itself seemed to be a particularly positive affair, with a number of strategic partnerships in attendance. Director, Mike Robinson presented for us and was well received. We were delighted to
- [Google Confirm Core Algorithm Update in June](https://www.generateuk.co.uk/resources/google-confirm-core-algorithm-update-in-june/) - Major algorithm updates can be negative, but they can also be positive, depending on the site itself and whether they have prepared for the changes Google has implemented. On June 18th Google confirmed that they made an update to its core search algorithm. As you can see from the following screen grab from Mozcast, on
- [How to use Google Analytics to improve your website's performance.](https://www.generateuk.co.uk/resources/how-to-use-google-analytics-to-improve-your-websites-performance/) - The highlights of the talks included: How to use Google Analytics to improve the performance of your website. How to use Google Analytics on your journey to digital transformation Technical information about Google Analytics, including goals, conversion tracking, code implementation and demographics. Watch the slide share below; Essential tips for using Google Analytics. If you
- [Structured Data Markup – The Secret to SEO Success](https://www.generateuk.co.uk/resources/what-is-structured-data-markup/) - What is structured data markup? Structured markup is a type of code which is added directly to your website’s HTML markup. It helps search engines understand your site's content. Structured markup is a user focused improvement. It tells search engines what your content means rather than just what it says. Without structured markup, a search engine would not
- [Context not Content: The Future of SEO](https://www.generateuk.co.uk/resources/context-not-content-the-future-of-seo/) - Since attending the seminar, Intelligent Personal Assistant or IPA’s and search were everywhere I looked – on blogs, podcasts, even in my inbox! As Search (SEO as well as PPC) is one of the main services I offer my clients, I felt it was in my best interests to stay one step ahead of the
- [Google SERP Shake-Up: What You Need To Know](https://www.generateuk.co.uk/resources/google-serp-shake-up/) - Rolled out in February this year, the ‘Shake-Up’ algorithm has significantly changed the way that Google Search Ads appear on search result pages. The Impact on Pay Per Click Search Ads Prior to the update, the desktop version of Google would display Search Ads both above, below and to the right of the organic results.
- [Putting User Experience (UX) at the heart of design for Web](https://www.generateuk.co.uk/resources/putting-user-experience-ux-at-the-heart-of-design-for-web/) - This is not quite the case as during the application of our design process we undertake the responsibility to understand the requirements of the customer prior to considering the way something needs to look. ‘Form follows Function’ is the ultimate mantra for any good practice UX design. In addition to this we have integrated the
- [How to Optimise Your Website Contact Forms and Increase Conversions](https://www.generateuk.co.uk/resources/how-to-optimise-your-website-contact-forms-and-increase-conversions/) - For most non-ecommerce websites, a website conversion is defined as a user submitting their details via a website form. With businesses placing such great importance on these forms, it’s surprising to note how many are making the process more complicated than it needs to be. It doesn’t take a genius to work out that if
- [The Power of CSS3](https://www.generateuk.co.uk/resources/the-power-of-css3/) - Example: .yourdiv { -moz-border-radius: 5px; -webkit-border-radius: 5px; border-radius: 5px; } Border Radius Border radius can be added to an element to add a rounded corner. You can choose any corner from one to all corners. You can even turn a square into a circle by setting your border radius to half the width of your
- [Six Tips for Launching a Brand on Shoe String Budget](https://www.generateuk.co.uk/resources/six-tips-for-launching-a-brand-on-shoe-string-budget/) - Here are my six tips to help you launch your new business, product and brand on a budget: 1. Focus On The Product When you are first starting out, don't worry or spend too much time on the marketing or messaging side of things. Make sure the product and/or service is strong and is as
- [How to Use Twitter Lists](https://www.generateuk.co.uk/resources/how-to-use-twitter-lists/) - Although it’s been around for nearly 7 years, Twitter’s lists feature is an often overlooked and underused tool for businesses and marketers alike. However, Twitter lists are an extremely useful tool for managing your Twitter account and optimising your social media marketing. You can create multiple different lists and segment them depending on type or audience.
- [5 Ways to Effectively Use Social Media Marketing](https://www.generateuk.co.uk/resources/5-ways-to-effectively-use-social-media-marketing/) - Picking Your Platforms Pick your platforms wisely – getting exposure to the right people depends on this. It’s better to be selective and use social media well on more targeted channels than trying to spread yourself too thinly on channels that aren’t relevant to your audience and business. Twitter is a popular option and works
- [Local SEO: What It Is & How You Can Improve It](https://www.generateuk.co.uk/resources/local-seo-what-it-is-and-how-you-can-improve-it/) - When potential local customers search for the product or service you're offering search engines will potentially prioritise your business as it is more convenient for customers to purchase from you. This is especially prevalent on mobile, where search engines can track customer's locations and pin point the closest businesses to them. Example: How to improve Your Local
- [Marketing Manager, Charlie Fox, on Triangle's Website Refresh](https://www.generateuk.co.uk/resources/marketing-manager-charlie-fox-on-triangles-website-refresh/) - Why was the new structure so important to Triangle? The way a website looks and works is the cornerstone in the marketing machine for any business and it’s likely to be a customer’s main reference point. It was key that the way we present our services online is an accurate representation of what we offer
- [5 Tips to Stop SEO Mistakes Limiting Your Content Marketing](https://www.generateuk.co.uk/resources/5-tips-to-stop-seo-mistakes-limiting-your-content-marketing/) - As well as gaining trust, authority and credibility for your business, content marketing is a fantastic way to build relationships with customers and prospects, positioning you as a thought leader in your business sector. But what if avoidable SEO mishaps are holding your content back from relevant search results? Where content marketing is concerned, your
- [Three Takeaways From BrightonSEO 2017](https://www.generateuk.co.uk/resources/brighton-seo-2017/) - 1) Voice search provides a big opportunity With 2017 seeing the rise of devices such as Google Home and Amazon Echo, voice search is becoming more and more used as a method of searching for information. 0% of adults now use voice search once per day, this provides a big opportunity for businesses. When using
- [Marketing and Social Change](https://www.generateuk.co.uk/resources/marketing-and-social-change/) - From Jigsaw’s ‘Love Immigration’ campaign to Heineken’s ‘Worlds Apart’ experiment, brands are seeing the opportunity to capitalise on the partisan nature of today’s society and the changes that have taken place with campaigns that can generate high levels of public engagement. However, whilst some brands have used social issues as the key to their marketing
- [Should your Business Employ a Chatbot?](https://www.generateuk.co.uk/resources/should-your-business-employ-a-chatbot/) - But first… What is a Chatbot? Ok, let's get this out the way up front. Yes, they are that little annoying window that pops up when you visit many websites - which you likely just close (unless you are actually looking to talk to someone there and then). But a bit more specifically, a chatbot
- [SEMrush Ranking Factors Study - What You Need To Know](https://www.generateuk.co.uk/resources/semrush-ranking-factors-study-what-you-need-to-know/) - SEMrush, a SaaS product used by over 1,500,000 marketers worldwide, have released the second incarnation of their 'Ranking Factors' study to better understand what areas of SEO marketer's need to focus on during their day to day activities. Taking data consisting of 600,000 keywords from their worldwide base and the first 100 SERP positions for
- [A Beginner's Guide to Facebook Marketplace](https://www.generateuk.co.uk/resources/guide-to-facebook-marketplace/) - What often comes to mind when thinking of Facebook Marketplace is an online car boot sale, where sellers unload their unwanted items onto the public for a discounted rate. However, this is not the case. Facebook Marketplace is fast becoming another channel in the marketing landscape that can provide a significant return on investment if
- [How to Market to Generation Z](https://www.generateuk.co.uk/resources/how-to-market-to-generation-z/) - Generation Z, Gen Z, iGeneration or even Post-Millennials, as they are also known, are currently the youngest generation in UK’s (born in or after 1996). Using an average of five screens to a millennial’s three, these digitally-savvy, young prospects have grown up in an age of constant technological advancement. Having never known life without smart
- [How To Improve Your Google Ads Campaign’s Performance](https://www.generateuk.co.uk/resources/how-to-improve-your-adwords-campaigns-performance/) - Google Ads can be extremely effective in targeting new customers, driving traffic to your site, and ultimately, increasing conversions, but, are your Google Ads campaigns running at optimum capacity? In our experience as a Google Ads accredited agency, we often see the same issues holding businesses back in their Google advertising. Get your match type
- [Changing the Fabric of Exhibition Solutions](https://www.generateuk.co.uk/resources/changing-the-fabric-of-exhibition-solutions/) - A standard, rigid panel system stand would have been too large and awkward for NGD’s requirements, so Generate UK suggested using a new, fabric style stand that was far better suited to the job. A fabric stand offers many advantages over stands that use rigid panels. Fabric graphics can be printed as one piece at
- [How Do I Add Value for My Customers Through My Marketing Channels?](https://www.generateuk.co.uk/resources/how-do-i-add-value-for-my-customers-through-my-marketing-channels/) - You need to give your audience a reason to follow your marketing channels, they aren’t going to follow you because you have told them to. Purchase type depending, customers might need to know they are getting something in return before they purchase your product or service. Whether that be product research prior to purchase or
- [3 Key Highlights from Marketing Week Live 2018](https://www.generateuk.co.uk/resources/3-key-takeaways-from-marketing-week-live/) - Harnessing influencers is increasingly important Many discussions touched upon the importance of utilising influencers, particularly the idea of ‘micro-influencers’. A micro-influencer tends to be understood as someone with a smaller following (though typically this is above 3,000 to as high as 50,000), with knowledge and posts revolving around a particular passion or niche. They’re relatable
- [How To Protect Your Brand on Social Media](https://www.generateuk.co.uk/resources/how-to-protect-your-brand-on-social-media/) - It’s no secret that social media continues to be a powerful tool for all businesses – regardless of size or industry. Active and strategic social media management is great for brand awareness, thought leadership and engaging with prospects, as well as building relationships with your loyal customer base. Unfortunately though, social media is not risk
- [What Is Audience Profiling and How Can It Benefit Your Business?](https://www.generateuk.co.uk/resources/what-is-audience-profiling-and-how-can-it-benefit-your-business/) - When launching a new or existing product/service into the market, you need to know exactly who your potential customers are. Promoting and marketing to everyone will be an ineffective use of time and resources, instead, get the most out of your marketing by focusing on one or few ‘audience profiles’. What is an Audience Profile?
- [Internal Marketing: Your Secret Key to Brand Success](https://www.generateuk.co.uk/resources/internal-marketing-your-secret-key-to-brand-success/) - When it comes to marketing, we often think of external activities such as advertising and SEO that focus on promoting your brand’s message to those on the outside of the organisation. However, it’s just as important to promote your business to those on the inside – the people responsible for selling your company to your
- [What Are Custom Intent Audiences?](https://www.generateuk.co.uk/resources/what-are-custom-intent-audiences/) - The Google Display Network is great. It can give your business a big boost in brand awareness and help you reach prospects while they’re browsing relevant websites or apps, or even while they’re checking they’re emails! Despite the fantastic benefits brands can reap from the Display Network, the broad audience pools, high impressions and relatively
- [Increase Conversions with Experiments & Split Testing](https://www.generateuk.co.uk/resources/increase-conversions-with-experiments-split-testing/) - Introduction A) Split testing (also referred to as A/B testing) is a method of conducting experiments with the goal of improving any metric, such as clicks, form completions, or purchases. As an experienced gambler would tell you, it’s important to hedge your bets, support more than one possible outcome, to ensure that your business does
- [Some Simple Tips & Tricks To Improve Your Copywriting](https://www.generateuk.co.uk/resources/some-simple-tips-tricks-to-improve-your-copywriting/) - >> Read Part 2: How To Structure Your Copywriting > Read Part 3: Copywriting Techniques to Improve Engagement
- [What Marketers Can Learn From The Rise and Fall of Snapchat](https://www.generateuk.co.uk/resources/the-rise-and-fall-of-snapchat/) - In 2011, Snapchat met the needs of young social media users, by providing a ‘in the moment’ social media platform that straddled the private nature of messaging apps with the millennial desire to share our lives and activities in the digital world. Since then, other social media platforms, such as Facebook and Instagram, have harnessed
- [How To Structure Your Copywriting](https://www.generateuk.co.uk/resources/how-to-structure-your-copywriting/) - >> Read Part 1: Some Simple Tips & Tricks To Improve Your Copywriting > Read Part 3: Copywriting Techniques to Improve Engagement
- [Copywriting Techniques to Improve Engagement](https://www.generateuk.co.uk/resources/copywriting-techniques-to-improve-engagement/) - >> Read Part 1: Some Simple Tips & Tricks To Improve Your Copywriting > Read Part 2: How To Structure Your Copywriting
- [Generate UK Glossary: The Key Marketing Terms](https://www.generateuk.co.uk/resources/generate-uk-glossary-the-key-marketing-terms/) - We have created an easy-to-understand glossary to keep you on top of the latest lingo, so you know exactly what your fellow marketers are talking about. We have listed an overview of key terms, some common acronyms and a few of clever formulas to help you show the success of your marketing campaigns. Key Marketing
- [10 Top Reasons Your Business Should Invest In Marketing Automation](https://www.generateuk.co.uk/resources/10-top-reasons-your-business-should-invest-in-marketing-automation/) - One of our favourite examples, to put things into context, is Amazon. Amazon nurtures your prospects by showing them highly relevant and personalised content that maximises the possibility of converting you into a customer, thus, allowing you to share further, useful and targeted content – resulting in repeat sales. All content shared with you is
- [Why Email Marketing is Still Just as Important Post-GDPR](https://www.generateuk.co.uk/resources/why-email-marketing-is-still-just-as-important-post-gdpr/) - By reading any publication in the run-up to the 25th May, you’d be mistaken for believing that 2018 was going to be the end of email marketing for good. A beginning of an era where you could not talk to a talk to potential customer without first obtaining five layers of consent and a written
- [The John Lewis Brand: How and Why It Has Changed?](https://www.generateuk.co.uk/resources/the-john-lewis-brand-how-and-why-it-has-changed/) - People love that they know what they are getting with John Lewis, they know they will receive high quality products and excellent customer service. From one small Victorian store on Oxford Street, the retailer has grown to over 50 John Lewis stores, more than 300 Waitrose supermarkets across the UK and a huge 83,000+ permanent
- [LinkedIn's New Content Suggestions Feature](https://www.generateuk.co.uk/resources/linkedin-content-suggestions/) - The new ‘Content Suggestions’ tab within a companies' page admin view allows you to explore suggested content around the goals of your business, as well as the wants of your audience. This allows you to tailor your feed to make it more relevant to your industry and business, making it easier to find interesting articles
- [How To Rank Number One On Google](https://www.generateuk.co.uk/resources/how-to-rank-number-one-on-google/) - Whilst we can’t guarantee that your business will rank number one on Google, our SEO tips will help give your website a fighting chance of moving in the right direction. Read on to find out how you can help your website rank number one on Google. Be realistic when choosing your keywords Let’s face it,
- ['Gutenberg': WordPress 5.0 Update](https://www.generateuk.co.uk/resources/gutenberg-wordpress-5-0-update/) - Central to this is a new content editor. Over the last couple of years, WordPress have been developing this sophisticated way of editing your content. The page where users can create new pages and posts (or edit existing ones) in WordPress has been completely redesigned. Code-named ‘Gutenberg’, the new editor is based on the concept
- [A Step by Step Guide to: Instagram Advertising](https://www.generateuk.co.uk/resources/step-by-step-guide-to-advertising/) - Instagram was launched in 2010 as a simple image sharing app and quickly grew 1 million users within the first 2 months. To start, Instagram advertising was only made available to large brands that had big marketing budgets, however in 2015 Instagram announced that all businesses now had access to create Instagram ads on a
- [PSD2: Customer Authentication & Your E-Commerce Site](https://www.generateuk.co.uk/resources/customer-authentication-and-your-e-commerce-site/) - On 14th September, the Revised Directive on Payment Services (PSD2) comes into effect. What does this mean for e-commerce websites? Initially affecting financial institutions, the changes laid out in this directive should see better security and safety for customers buying online. PSD2 also aims to promote the development and use of online and mobile payments.
- [Charities & Non-Profits - Are You Using Google Ad Grants?](https://www.generateuk.co.uk/resources/digital-marketing-for-charities-google-ad-grants/) - A recent SalesForce survey from the beginning of the year has brought to light a number of challenges facing the non-profit industry as they navigate their organisation in an increasingly online world. According to The Nonprofit Digital Marketer Report, 96% of European charities say they are not utilising digital marketing to its full potential, with
- [The Benefits Of Social Media For Your Brand](https://www.generateuk.co.uk/resources/the-benefits-of-social-media-for-your-brand/) - Social media is a platform that all consumers have access to and is a vital part of the digital age. Therefore, a lot of brands have decided to take the step into the social media world. There are many reasons why your brand should use social media to interact with your consumers. Read on to
- [Top Web Design trends of 2019](https://www.generateuk.co.uk/resources/top-web-design-trends-of-2019-2/) - 1) Simplistic Minimalism Minimalism isn’t a recent form of web design although it has become more popular in recent years with some brands adopting the style in a range of different ways. However, it is generally agreed that where minimalism is concerned, you may potentially force a user to perform in a particular way that
- [Learn how to create content that converts](https://www.generateuk.co.uk/resources/learn-how-to-create-content-that-converts/) - With the ever expanding growth of internet usage over the past twenty years, humans now have access to more information than ever before. Whilst this presents a fantastic opportunity to content marketers to reach wider audiences, it does pose a significant challenge. If a piece of content is not fulfilling a need or creating value,
- [Should your business be using Account Based Marketing?](https://www.generateuk.co.uk/resources/should-your-business-be-using-account-based-marketing/) - We have already answered the questions, what is account based marketing. We have shared our top tactics for account marketing strategies, and we have discussed how to get started on an account based marketing campaign. But the next question is should your business be using account based marketing and why? Who should be using account
- [5 Email Marketing ideas to increase sales this Halloween](https://www.generateuk.co.uk/resources/5-email-marketing-ideas-to-increase-sales-this-halloween/) - In the UK, the amount we spend during Halloween has been increasing steadily from £230 million in 2013 to a staggering £419 million in 2018. With the UK growing 10-15 million pumpkins each year, it proves that a large proportion of the country likes to get involved in this holiday. Why not make the most
- [Webcast: The value of brand marketing](https://www.generateuk.co.uk/resources/webcast-the-value-of-brand-marketing/) - The COVID-19 pandemic has forced marketers to adopt digital marketing activities at an astounding rate, turning the online landscape into a battlefield; waging an all-out lead generation war to keep themselves afloat during the economic uncertainty. However, with so many businesses congesting digital channels, and a growing population of out-of-market prospects, organisations are beginning to
- [How to improve your website’s accessibility](https://www.generateuk.co.uk/resources/how-to-improve-your-websites-accessibility/) - When we think accessibility, we may initially think of website speed, device, and browser compatibility, or even user experience. However, in this context we mean the addition of functions to your website that make it easier for people with disabilities and/or impairments to access your content. In this post we will discuss why accessibility is

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## Case Study

- [On-track](https://www.generateuk.co.uk/our-work/on-track/) - Brand strategy, new identity, website creation and ongoing support...
- [Generating Smarter and Targeted PPC Results Across Three Core Service Areas](https://www.generateuk.co.uk/our-work/franchise-ppc-lead-gen/) - Learn how we helped a national franchise brand drive more relevant and meaningful leads with targeted and efficient PPC strategies. Read our case study here.
- [Driving a £2 million Pipeline With Smart PPC Campaigns for a Global SaaS Cyber Brand](https://www.generateuk.co.uk/our-work/ppc-for-saas-cyber-security/) - Discover how Generate UK delivered high-quality lead generation with strategic, tailored PPC campaigns for a global SaaS company specialising in cyber security.
- [PACT: Boosting Adoption Enquiries with Cost-Effective PPC Campaigns](https://www.generateuk.co.uk/our-work/pact-charity-ppc-success/) - Discover how Generate UK improved monthly conversion rate with cost-effective Pay Per Click (PPC) campaigns for PACT, a UK-based adoption charity.
- [Dancing into a new era](https://www.generateuk.co.uk/our-work/dancing-into-a-new-era/) - Discover how Generate UK transformed The Royal Academy of Dance (RAD) brand and website. Becoming a vibrant brand open to all levels and styles of dance.
- [Censornet](https://www.generateuk.co.uk/our-work/censornet/) - Delivering leads and brand awareness for this exciting new integrated cloud security solution...
- [Mineral Products Association](https://www.generateuk.co.uk/our-work/mineral-products-association/) - Creating their most high profile documents...
- [Molly Maid](https://www.generateuk.co.uk/our-work/molly-maid/) - Our agile responsive search marketing services, saw us replace a global agency...
- [Logicalis](https://www.generateuk.co.uk/our-work/logicalis/) - We provide the full range of our web and creative services to them...
- [Axians](https://www.generateuk.co.uk/our-work/axians/) - Supporting vendor relationships with Silverpeak, Fortinet, Cisco and Juniper Networks with focused digital marketing....
- [Thames Valley Chamber Of Commerce](https://www.generateuk.co.uk/our-work/thames-valley-chamber-of-commerce-2/) - Increasing membership enquiries through digital transformation...
- [WashCo](https://www.generateuk.co.uk/our-work/washco/) - Enabling eCommerce for the leader in commercial laundry solution...
- [Birchman Group](https://www.generateuk.co.uk/our-work/birchman-group/) - Ongoing marketing and web support...

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- [Social Media](https://www.generateuk.co.uk/resources/service/social-media/)
- [Outsourced Digital Marketing](https://www.generateuk.co.uk/resources/service/outsourced-digital-marketing/)
- [OroCommerce](https://www.generateuk.co.uk/resources/service/orocommerce/)