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CREATING AN ONLINE COMMUNITY VIA SOCIAL MEDIA.

Acer is a globally recognised manufacturer of electronic goods and hardware.

The challenge

Create an online community using social media for the 2012 Olympic Games.

The solution

Devised a social media strategy which incorporated the implementation of sports-based social media posts and applications.

The results

Created a thriving, active community which has continued to grow since the Games.

CREATING AN ONLINE COMMUNITY VIA SOCIAL MEDIA.

Acer is a well-known, global hardware and electronics corporation. During the 2012 Olympics, Generate UK were asked to create an online community using social media. We focused on Facebook, but also leveraged Twitter, Pinterest and Instagram.

Generate UK devised a social media strategy which incorporated the implementation of sports-based social media posts and applications (e.g. Spot the Ball and We Love Sport competitions). By encouraging the online community to take part in fun, social media activities, Generate UK generated great engagement and positive feedback across all social media platforms.

On behalf of Acer, Generate UK created a thriving, active community which has continued to grow. Acer’s brand personality and already high brand awareness has been enhanced by our active social media management and popular posts that have been liked, shared and commented on.

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