Increasing Market Share &
Online Orders Through A Conversion Optimised Website

THE AIM

Easy2name are a leading online retailer of name labels, they have been selling name labels online for over ten years. Easy2name wished to increase market share, inbound traffic and continue its success whilst developing a new website, improving the user experience, adding new products and targeting different market sectors.

THE RESULT

The updated site pages attracted new market sectors including residential homes and the travel market. The updated pages have improved usability and ease of purchase. An active social community has been built. Our client has seen a year on year increase in orders of over 10% from a site that already performed exceptionally well and has enabled them to grow their business.

GENERATEUK HAVE IMPROVED THE EFFICIENCY OF THE SEO:

0%

Increase in organic traffic

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increase in transactions from search

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increase in revenue

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increase in average duration on the site from users who came through search

“Generate UK has supported us from the beginning. Helping to bring my idea to life, the team has helped me to better understand my customers so I can improve their experience throughout their buying journey. Furthermore, they have optimised my website to account for changing customer behaviours, seasonal demand, and improved its visibility on search engines.

I had the vision for Easy2name, but Generate UK helped make it all happen. Now I have a robust website that’s agile and can adapt quickly to changing market conditions, which keeps the business competitive. The site boasts impressive SEO, ranks number one for valuable search terms and overall sales have increased by 10%.”

Melanie King, Owner - Easy2name