Increasing Search Engine Visability
& User Engagement
Sovereign, the largest housing association in the south and south west of England, wanted to increase the number of unique visitors to its website and improve the rankings of the brand term to a number one position.
Working within the constraints of the organisation’s existing website, we advised Sovereign on improving the site’s organic visibility and presence across search engines, through content changes and improvements to regional office profiles.
A key element of our strategy was the development of a blog which would aid the positioning of the organisation as a thought leader. The blog, built using WordPress CMS platform making it easy to use, was launched to coincide with a speech by the author at a major housing conference. As well as creating strong Twitter interest, the content was picked up by industry magazine Inside Housing and then by The Guardian newspaper.
The website already included good quality content, but our SEO strategy increased its effectiveness and resulted in far greater engagement with users. The brand term ‘Sovereign’ now achieves the number 1 spot in the search engines and we continue to work with Sovereign’s digital marketing team to continually improve rankings and advising on its forthcoming re-brand/website and internal infrastructure review.