Creating A Modernised Website
With Improved Usability

THE AIM

Cavendish Corporate Finance is the UK’s leading independent sell-side M&A advisor. The company recognised that its website was outdated, with a lack of focus on their different sectors and services. GUK aimed to modernise the site, working to improve the user journey and create a website that reflected the breadth of services that Cavendish offer.

THE SOLUTION

We modernised Cavendish’s dated site by creating a more visually-led platform, adding an interactive, ‘Our Latest Deals’ slider, as well as creating a feature allowing users to filter Cavendish’s deals and company sales by year and/or sector. This has greatly improved user experience, making it easy to find exactly what they are looking for. The website also now focuses on the target audience through visual imagery and messaging across the website.

THE RESULT

Generate UK’s work on the new website greatly improved the user experience, creating a fresher, interactive site that effectively attracts and retains Cavendish’s target audience.