Increasing Website Traffic &
Through Social Media Advertising
Europa Components is a supplier of Electrical & Industrial Components who wanted to increase their reach on social media, using their social channels (LinkedIn, Facebook & Twitter) to build brand awareness, showcase products and position themselves as thought leaders within their industry. They also were keen to use social media advertising to complement their organic posts, promoting specific assets in line with their wider marketing goals.
Generate UK has been managing Europa Components’ social media channels since March 2016, posting regularly on LinkedIn, Facebook and Twitter to strategically engage with Europa Components’ target market. We recognised that the videos Europa Components use to create and share content lent very well to social media advertising; this became the main focus and we began promoting specified content on all three channels to increase reach and improve brand awareness tailoring the content and messaging to fall in line with reaching Europa’s monthly goals.
Europa Components have successfully increased their reach and shared their expertise across all social channels. As a result of Generate UK’s strategic social media management and social advertising, more social users were driven to the Europa Components website and video views increased significantly.