Increasing Website Traffic &
Through Social Media Advertising

shard Increasing Website Traffic & <br /> Through Social Media Advertising

THE AIM

Europa Components is a supplier of Electrical & Industrial Components who wanted to increase their reach on social media, using their social channels (LinkedIn, Facebook & Twitter) to build brand awareness, showcase products and position themselves as thought leaders within their industry. They also were keen to use social media advertising to complement their organic posts, promoting specific assets in line with their wider marketing goals.

THE SOLUTION

Generate UK has been managing Europa Components’ social media channels since March 2016, posting regularly on LinkedIn, Facebook and Twitter to strategically engage with Europa Components’ target market. We recognised that the videos Europa Components use to create and share content lent very well to social media advertising; this became the main focus and we began promoting specified content on all three channels to increase reach and improve brand awareness tailoring the content and messaging to fall in line with reaching Europa’s monthly goals.

THE RESULTS

Europa Components have successfully increased their reach and shared their expertise across all social channels. As a result of Generate UK’s strategic social media management and social advertising, more social users were driven to the Europa Components website and video views increased significantly.

Generate UK have improved Europa Components' SOCIAL ENGAGEMENT:

0%

average engagement ratio on LinkedIn

0%

increase in Twitter engagement rate

0%

increase in YouTube views within two months of GUK social ads

0%

increase in Facebook likes