Attracting Business With Print
and Digital Collateral

THE AIM

Guildford Borough Council appointed Generate UK to produce a high quality guide to attract business to Guildford’s wide range of venues for meetings, conferences, weddings and other events.

THE SOLUTION

Our priority was to provide a high level of creativity to reflect the quality of the venues, while meeting the Council’s own marketing objectives and delivery deadlines. The guide was needed to include around twenty different venues, all with their own styles and branding, thus, the design and production process required great attention to detail and the successful managing of relationships with all participants. As well providing the design for the print version, Generate UK also provided flip page and downloadable versions for the Council’s website.

THE RESULT

Generate UK have now been producing venue guides for Guildford Borough Council for over ten years, reflecting our client’s confidence in our ability to manage the process efficiently, on time and to budget, while refreshing the design year on year to keep it current to a consistently high standard.