Growing Market Share
with PPC Advertising
Medacs Healthcare is a leading global healthcare staffing and recruitment company, specialising in sourcing medical professionals and placing them in relevant vacancies across the world. The company uses Pay Per Click advertising to grow the market and support targeted geographical or sector specific campaigns.
Generate UK identified an opportunity to improve the effectiveness of campaigns focused on specific hospitals by changes to site links and calls to action. Our analysis also highlighted that all campaigns would benefit from a focus on specific days of the week when click through rates are highest.
Our experience in PPC advertising and understanding of the Medacs business has enabled us to provide effective long-term results for the company as well as insights to improve the effectiveness of targeted campaigns through data analysis and well-researched, compelling AdWords copy.