On and offline award showcase brochure

THE AIM

The Mineral Products Association (MPA) is the trade association for the aggregates, asphalt, cement, concrete, dimension stone, lime, mortar and silica sand industries. It has a growing membership of 480 companies and is the sectoral voice for mineral products. The MPA host an annual health and safety awards ceremony which showcases good practices from their members. They needed a way to present members with the entries and winners.

THE SOLUTION

In order for their members to see all of the entries after the awards we produce a large Health and Safety Guide. This brochure contains all of the individual entries in their respective categories. The entries are accompanied with text and images . The guide is a close collaboration between GenerateUK and the MPA’s PR company Daybreak Communications. The guide is like a giant jigsaw puzzle, and requires many iterations to get all the entries to fit within a strict layout format and timescale.

THE RESULT

A small digital run is produced for a large company meeting, once reviewed and amends made then 3000 copies of this brochure are produced and handed out to the MPA’s members, an interactive PDF version is also created to sit on their website. The interactive version allows members to click through to the MPA’s YouTube channel where the winners of each category have a video which showcases their entry. The Guide is always well received and we have been producing this brochure for nearly 10 years.