Success Through A Full Service
Digital Marketing Approach

THE AIM

Formed in 2007, NGD is Europe’s largest Data Centre campus, offering data centre space for some of the world’s largest companies. NGD wanted to improve the performance of their website, increase their traffic and build brand awareness across multiple platforms.

THE SOLUTION

Generate UK began managing the NGD site in 2013, aiming to increase business opportunities, social media presence and brand awareness via an integrated marketing strategy. We have also designed marketing collateral to complement NGD’s presence at large, tech events.

THE RESULT

As a result of GUK’s strategic approach, NGD have experienced ongoing growth in Organic visibility and traffic from search engines. In addition to our ongoing optimisation of the site, we have also generated more diverse, targeted traffic from a range of digital marketing sources, including Google Adwords and LinkedIn advertising NGD’s social media presence has greatly improved, with more impressions and reach increasing brand awareness and increasing brand name searches.

Generate UK have improved the efficiency of the SEO:

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In 2016, referral traffic from LinkedIn increased by over 500% year on year

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In total traffic increased 35% year on year

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Total Unique Visitors increased 27% year on year

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21% increase in organic traffic from 2016 year on year

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