Bespoke advent calendar for Q Associates clients

THE AIM

Q Associates are an award-winning data, platform and services specialist. After being let down by a supplier, Q Associates approached GenerateUK to help them out of a tricky situation – to not only design, but print, 150 advent calendars and deliver them in time to be sent out to their clients for the start of December. Q Associates wanted the calendar to feature jokes, facts and messages, as well as incorporating enough space for a chocolate behind each door.

THE SOLUTION

Given the short time frame, it was vital that GenerateUK delivered on all requirements. Having previously printed a flat A4 advent calendar for Q Associates, we were able to use the same print cutter guide – this provided a more time and cost-effective approach. A traditional plastic inner tray would have taken too long to produce and been very expensive, so the decision was made to create it out of 10mm Foamex, keeping weight and costs down.

THE RESULT

The Foamex was routed with 24 square holes, before chocolate coins were inserted and the digitally printed outer was wrapped around the Foamex. Due to the rigidity of the Foamex, the calendar doors were left partly open at the edge to allow for easy access to the chocolates. A very challenging project was designed, printed and delivered in three weeks and in time for Q Associates to send out in time for advent. The client received many positive comments about the final calendar and said “Calendars look amazing thank you – we are so pleased, thanks for all your hard work”.