Enhancing Brand Awareness
Through A Corporate Video

THE AIM

Founded in 2006, Rugbytots is the number one rugby play programme in the world, supporting 40,000 children in 16 countries across 5 continents. In 2011, Rugbytots were delighted with their first corporate video, created by Generate UK; the video has received over 140,000 views on YouTube, with thousands more on social media. However, fast-forward five years and Rugbytots had undergone a rebrand, rendering the 2011 dated, as it no longer showcased the involvement of parents or the huge diversity of children that Rugbytots cater for, considering gender, ability and nationality.

THE SOLUTION

Generate UK recognised that there was no need to ‘reinvent the wheel’, instead we utilised what had worked previously, whilst incorporating the key elements that were absent. We worked closely with the Rugbytots team to understand which of the classes and venues would best demonstrate the diversity and involvement we were aiming to capture. On location, we interviewed parents, children, coaches and franchisees. GUK’s vision was, with enough footage, we would be able to create multiple videos for use on Rugbytots’ social channels.

THE RESULTS

Generate UK produced a modernised corporate video, inclusive of interviews, accurately capturing Rugbytots’ diversity and new branding. We also produced 8 social media videos, providing excellent value to the overall project.

The video continues to be shared and commented on, providing Rugbytots with increased brand awareness and many bookings to courses all over the country.

WATCH THE VIDEO

Generate UK improved engagement with the updated corporate video:

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views within the first week of going live on the Rugbytots Facebook page.

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views than the orginal corporate video achieved over 6 years.

“We chose to work with Generate UK for the second time after they produced an industry leading video first time round. We couldn’t be more pleased with our new video, it represents perfectly what our company does and we have received incredible feedback from customers and franchisees alike.

Generate UK are a pleasure to work with: from concept to completion, their approach is accommodating, flexible and friendly. They’re highly skilled in what they do and their attention to detail is second to none. Finally, they’re always at the end of the phone to discuss new ideas, changes and challenges.

I couldn’t recommend working with them enough and they’ve have had an extremely positive effect on our business in a number of ways.”

Max Webb, Managing Director - RugbyTots