Creating a Visionary Brand
& A Futureproof Website


The School Travel Company is a market-leading provider of school and youth group travel, both nationally and internationally. The company wanted to amalgamate its five separate websites into one, fresher, more functional, user friendly site.


The company’s five websites were of different branding and style, built on separate systems. Generate UK proposed new systems, to provide visitors with an enhanced user experience, introducing more information around the key brands, mobile experience and a clear route to relevant information.

GUK had to consider the current users of the websites, the current search visibility, traffic volume and the current popularity of the specific pages on each website.  Taking into consideration these factors, we created an information architecture of the new site to understand the user journey for each area. The design then followed which ensured the branding was consistent but each area had its own identity in terms of usability and purpose. Generate UK’s creation of a new site has resulted in a far better user experience; we added a ‘Define Your Trip’ search bar, allowing visitors to browse trips by destination, key stage, subject and length of stay.


As a result of GUK’s work, The School Travel Company now has one central site with a strong identity and purpose for each area which offers a great user experience and clear journey. Since the new site was launched in September 2016, We have seen increased traffic, not just from UK users, but from users around the world. We have also saved the company time and resources by creating one central website with a user friendly management system.