Traffi.

INCREASING ENGAGEMENT THROUGH PROMOTIONAL AND EDUCATIONAL VIDEOS.

Traffi is well known for being the original creators of the colour-coded safety gloves (red, amber, and green for different safety ratings).

The challenge

Traffi wanted to start using videos to help promote their brand and product range, which is something they hadn’t explored before.

The solution

We created a series of videos to promote the brand’s products, as well as ‘Toolbox Talks’ to educate users on how the gloves worked.

INCREASING ENGAGEMENT THROUGH PROMOTIONAL AND EDUCATIONAL VIDEOS.

Traffi is well known for being the original creators of the colour-coded safety gloves (red, amber, and green for different safety ratings). They have since become a household name for big companies such as Network Rail and Balfour Beatty who entrust them to keep their worker’s hands protected.

Traffi wanted to start using videos to help promote their brand and product range, which is something they hadn’t explored before. They wanted to use this platform to not only promote the gloves but also as an educational tool to show consumers how they work and the benefits of the products. They would be using these videos not only as a promotional piece but as part of their sales and marketing toolbox.

By utilising video in their marketing strategy, they wanted to increase their engagement rates and promote their product both on their website as well as at events.

After a consultation period, we proposed creating 5 videos for the Traffi brand. The first was a promotional product video to entice the audiences with a showcase of features. These were produced in a studio with some mood lighting and some clever cuts and transitions in editing.

The remaining videos were all educational, in the format of ‘Toolbox Talks’ to help businesses understand how the gloves worked and what the benefits of them are. These were created using a presenter talking directly to the camera to make it personable, engaging and direct.

We coordinated the whole project from scouting out filming locations, planning out the script to the filming on the day and finally the editing.

The final series of videos helped to raise more awareness of the brand. They were educational for prospective clients and more importantly they now had a tool which could be used in sales and marketing for any future campaigns or events. This series of videos have given Traffi a good foundation and tool they can use and the ability to use a different medium to engage their clients more effectively.

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