Creative and impacting exhibition stand

THE AIM

Triangle Information Management were in the process of launching a completely new service, targeting new audiences they hadn’t approached before. As part of their launch strategy, they identified relevant exhibitions and events to attend where they can directly speak to their customers and educate them of their new offering. For this, they needed an eye catching and creative exhibition stand and counter that fulfilled the size requirement of the stand allocation they booked for their upcoming events. It needed to both speak to their audience and have the durability and longevity to last for multiple events.

THE SOLUTION

Generate UK had worked on a few marketing assets previously to bring their new service to life and resonate with their target audience, so we understood the type of creative and content that would be both impactful and resonate with the audience. The exhibition stand needed to engage the audience, deliver a powerful message and provide enough information to clearly showcase the new service and open new conversations. For this, we used real photos alongside a modern and stylised iconography whilst highlighting powerful stats across the design.

THE RESULT

The result was fantastic. Upon its first use, the client confirmed that the stand provided an effective opening to generate high quality conversations with their target audience and they received many positive comments about the stand. It successfully delivered their key messages and their partner IBM were delighted with how it looked. Initially the plan was to put the exhibition stand into storage once the first event was over before the next one, but as they were so delighted with the final product, they made the decision to set it up in prime place in their office.

“From a hand-drawn sketch to a stand-out exhibition display, Generate UK successfully transformed a creative brief into a unique and engaging exhibition stand that resonated with our target audience, delivered an effective message and prompted many high-quality conversations with new customers.” – Oliver Bowie, Marketing Co-ordinator