Three Ways Small Businesses Can Improve Digital Marketing in 2016

Three Ways Small Businesses Can Improve Digital Marketing in 2016

One of the most exciting things about digital marketing is how the tools help to level the playing field for small businesses. While major brands and corporations have large marketing budgets to work with, it is the independent small business owner who can make significant gains by utilising social media, blogging and content marketing to gain exposure to new customers and generate sales.

Mobilegeddon: Google Algorithm Update, Post event.

Mobilegeddon: Google Algorithm Update, Post event.

21st April 2015 is a date that has become infamous, causing a big stir in the digital world. It was the day of the Google’s mobile update, since dubbed Mobilegeddon and reported to be biggest algorithm update so far. If the hype is to be believed we were predicted catastrophic almost apocalyptic effects on websites that were not mobile friendly. So two months on did the Internet collapse?