BRANDING
Your brand is more than just a logo, it is the DNA of your business. And in today’s world they need to connect and engage, working harder than ever.
Our branding services focus on creating both a visual and spoken identity that will resonate with your audience and build long-term success for your brand.
How we can help
Brand Creation
Create a brand that stands out, gets recognised and inspires action with your audience.
Brand Transformation
Re-envision your brand to tailor it to your audience’s needs in a way that works for you.
Brand Marketing
Engage and connect with the people that matter with unforgettable brand experiences.
Creating your brand
Creating a successful brand requires a well-thought-out strategy.
To develop this strategy, we need to understand your market, your competitors, your target audience, and of course your business.
From here we can develop your spoken identity with the personality, tone of voice, stories and straplines created forming a toolkit for articulating your brand through words.
Alongside this, we’ll take a journey to design a visual system that brings to life the brand strategy. We’ll create the different elements and assets to create a look and feel that resonates with you and your audience.
Transforming your brand
There are a whole host of reasons why you might want to transform your brand, but usually, it comes down to repositioning or evolving your business or product.
Re-envisioning your brand requires an understanding of the core objective behind the exercise.
Our Free Thinking Labs and Brand & Content Audits help explore these objectives and drive the process for transforming both your strategy and identity.
A brand transformation is only successful if the outcome is applied successfully. That’s why we carefully create helpful toolkits for your people, so they can easily apply your brand to their roles.
Building a cohesive brand
Sometimes businesses struggle to apply their brand to their day to day operations and marketing efforts. Ultimately this lack of cohesiveness harms identity, stunting brand awareness and business growth.
Our brand building service will assess how you apply your brand in everything you do across your marketing and throughout your business, and develop strategies that will get everyone “singing from the same hymn sheet”.
We’ll identify and rectify inconsistencies in brand application across your content, assets and communications, and provide frameworks for your messaging and visual identity.
Our branding services
Strategy
- Brand Strategy
- Competitor Analysis
- Market Research
- Purpose & Vision
- Value Proposition & Positioning
- Brand Architecture
- Brand Values
Spoken Identity
- Brand Personality & Tone of Voice
- Brand Story
- Brand Messaging Kit (Framework & Examples)
- Strapline & Core Messaging
- Brand Name
- Brand Messaging Guidelines
Visual Identity
- Look & Feel
- Logo
- Colour & Font
- Assets & Graphics
- Digital Brand Design
- Style Guide
- Visual Brand Guidelines
Development
- Free Thinking Labs
- Brand Asset Audits
- Content Audits
- Brand Management Strategies
