UNDERSTANDING YOUR TARGET MARKET
Prior to launching a PPC advertising campaign, we carry out extensive market analysis including keyword and competitor research to develop a full understanding of your target market. This is an essential part of the process. Without it, we run the risk of generating a large amount of un-targeted and therefore, wasted traffic to your website.
GOOGLE ADS PARTNER
We are Google Ads certified and have extensive experience with all paid advertising channels enabling us to advise, build and optimise campaigns to meet your marketing goals.
All our PPC campaigns come with full reporting, layered with a consultative commentary – something which is often missed. Once a campaign has started, we analyse and make quick recommendations to improve both the campaigns’ visibility and conversion rates.
Often, the campaigns we create form an important part of our wider strategy, from the initial research stage through to creating the landing pages, as well as adverts themselves. These are also aligned to your marketing strategy as whole and looked at in conjunction with your overall business goals.
Having managed global campaigns for leading household names, as well as tailored and localised campaign for SMEs, we are well versed in helping you get the most out of your adverting spend.