Discover great articles, the latest industry news, and expert insights to spark inspiration for your marketing activities within our dedicated knowledge hub.
Gain a better understanding of what makes a successful website project, and what exactly influences the final quote from a web agency.
Next Generation Data (NGD) is Europe’s largest Data Centre campus, offering data centre space for some of the world’s largest companies. At the start of 2018, NGD required a HPC exhibition stand for HPC & Big Data 2018. Due to the large number of exhibitors, NGD required an eye-catching, informative stand that would work well with the limited space available and was easy to transport and manoeuvre.
Discover below some useful tips on how to improve the performance of your Google Ads campaigns!
In recent years, brands everywhere have been navigating the challenge of effectively marketing to one of the largest generations in history – millennials. Reaching prospects born between 1983 and 1995 has been a top priority for companies large and small, but just when many thought they’d perfected their millennial marketing, 2018 is bringing a whole new challenge to the world of digital marketing – Generation Z.
Facebook Marketplace is fast becoming another channel in the marketing landscape that can provide a significant return on investment if it’s used correctly.
SEMrush have released the second incarnation of their ‘Ranking Factors’ study to better understand what areas of SEO marketer’s need to focus on during their day to day activities. Taking data consisting of 600,000 keywords from their worldwide base and the first 100 SERP positions for each of them, they have compiled a list of the ranking factors that they believe influence page rankings.
Chatbots are one of the biggest up-and-coming trends in marketing. It has been reported that around 1.4billion people interacted with a chatbot in 2015 (you may well be one of them!).
The digital world is constantly evolving, with 2017 bringing us a whole new, virtual world of marketing with the arrival of AR and VR advertising, as well as big changes in the way we use social media marketing– with platforms like Instagram and Snapchat altering the way in which they display content to users.
One of the main themes of 2017 has been brand purpose, with an organisation’s morals and corporate social responsibility being a big driver of a wide range of marketing campaigns.
General Data Protection Regulation (GDPR) has been on the lips of business owners, sales people and marketers for a while now, as data privacy is a growing priority for businesses large and small. Though GDPR won’t be implemented until the 25th May 2018, there is no time like the present to prepare your business and become compliant – you certainly do not want to be hit with fines for breaches of the GDPR – let alone the damage it will do to your business’ reputation.