Modern Campaign Micro-site for Leading Data Centre Service Company
Future-tech, a leading data centre service provider, required new landing pages created within a short deadline that were effective for marketing purposes, showcased the brand as a thought leader and provided a good user experience.
The landing pages needed to be designed and developed quickly and not only be able to utilise marketing tools, such as Google Analytics and HotJar, be able to personalise features too.
During the briefing process, Generate UK’s marketing team began to develop PPC campaigns for Future-tech that would utilise keyword insertion – this aspect of the project meant that the design would need to be responsive and mobile-friendly to accommodate those personalisation features.
Generate UK proposed Webflow as the primary development tool and accompanying CMS, which would allow both marketing teams at Future-tech and Generate UK to add, update and manipulate website content after it had been published.
Furthermore, a responsive design was imperative to ensure that detailed and lengthy content could be incorporated into the pages and remain readable across a wide range of device sizes and formats. It also allowed us to build pages with more user-friendly designs, lending themselves to more interaction to engage the user.
The landing pages were built and included features such as responsive forms, CTA’s and personalised page headings following the design feedback and feature list development.
The result yielded three landing pages which perfectly matched Future-tech’s digital branding. Thanks to Webflow’s built-in SEO tools, optimisation could easily be made to the page by both internal and external marketing teams along with any other on-page changes through the Webflow Editor.