How Our ‘Design for Print’ Services Helped Q Associates Generate Leads, Increase Web Traffic, and Boost Social Media Engagement
Q Associates is an award-winning, independent IT and services specialist, working with over 700 customers in the UK. Every year they run the UK Independent IT Survey to find out more about the core digital trends and new technologies set to shape the year ahead.
Reaching out to over 1000 IT professionals, Q Associates needed help transforming their latest IT Survey Results into a powerful lead-generating sales tool.
The goal was to not only create a marketing collateral that reflects Q Associates’ professionalism and thought leadership, but also display the results in an engaging and clear way to their target audience of commercial and public sector organisations.
But the challenge was unique. Generate UK had designed the 2019 survey results, which received fantastic feedback from their sales staff and customers. Q Associates wanted the 2020 IT Survey results to ‘achieve the same impressive impact but visually be different’.
The 2020 refreshed version needed to be presented online but also be available as a print version for offline marketing.
Good communication with the client is key and we worked closely with Q Associates to redesign the 2020 IT Survey Results from scratch. This involved the sharing of creative ideas and concepts, and we provided a detailed visual of how the new design would work for both online and offline marketing. These conversations and sharing of design information gave Q Associates the confidence that their needs were understood, that the survey information would be presented clearly, and that the brand messaging would be on point. Our client’s brief to make the brochure ‘achieve the same impressive impact but visually be different from the last version’ was challenging, but Generate UK’s team of Creative
Specialists made this possible. This project was an excellent opportunity to showcase our versatile ‘design for print’ capabilities and we delivered it within a tight timeframe, much to our client’s delight. Everything came together quickly and easily thanks to clear communication lines and our long-standing business relationship with Q Associates.
Generate UK added a powerful sales tool in Q Associates’ business-building arsenal, and their sales staff are beyond excited to use it!
The newly designed IT Survey Results brochure is now attached to emails, printed as hard copies for prospective and existing customers, highlighted in blog posts, shared on social media, and also repurposed to capture leads on their website.
This brochure has become an outstanding sales asset for Q Associates, as it helps them communicate confidently and sets them apart when meeting prospective clients.
Q Associates now enjoys highly qualified sales leads, increased website traffic, and social media engagement, thanks to our stunningly designed and printed brochure.
“Generate UK takes the time to understand our business needs and challenges and our account manager Lindsay Dier is excellent. With Generate UK’s specialist marketing knowledge, Q Associates benefit from the outstanding design, development, support, and services that help us achieve our marketing goal.
– Karen Beal, Marketing Coordinator,
Q Associates Ltd