Designing a Welcoming and Intuitive Website


The Royal Berkshire Hospital is a National Health Service hospital in Reading that provides over 800 inpatient beds and 204 day beds, supported by over 4,000 staff members. The existing site was no longer fit for purpose and needed updating.


Generate UK were tasked with designing a modern, intuitive and aesthetically welcoming website that provided both value for money and flexibility. Before any design work could be carried out, an analysis of the existing traffic data needed to be completed, including the understanding of user behaviours. All of this analysis was used to contribute to a wireframe design and show the proposed customer experience.


The finished project was very well received, delivered on time and in budget. Generate UK developed a fresh, new, mobile-responsive website with an intuitive, modern and user-friendly Content Management System. Our work to understand the user needs of those visiting the Royal Berkshire website helped us to deliver a complete solution and improved user experience.