Catering for a range of users with a modernised website


Led by eminent artists and architects, The Royal Scottish Academy (RSA) is an independently funded organisation that promotes contemporary Scottish art. Despite their large membership – both active and honorary – their current website had not been updated in twelve years and did not fit the model of the modern market. Naturally, Generate UK were extremely proud be selected to design and build the RSA’s new website, which was to present an archive of exhibitions, as well as showcasing current and up-coming events.



Generate UK designed and built a fully responsive, WordPress website, ensuring that it was completely manageable by different team members of the RSA and provided an improved user journey. Workshops held with stakeholders and department heads identified various requirements that the new website needed to meet and a range of users the site needed to cater for – this included general public, active artists and members of the Royal Scottish Academy. This was the foundation of our design and build of the website.



A modern, user friendly website which represents RSA’s branding, style and messaging was launched in early 2015. The new and improved website CMS allows the RSA to use the website to support new customer acquisitions and improve the experience of users in general.



what is audience profiling  I worked with Matt and his team on developing and delivering our organisation’s new website. This was a large and complicated project which sought to encompass our wide-ranging activities and services and involved a number of different stakeholders who all fed into the development of the project.

Generate UK were always very professional, friendly and eternally patient in guiding us through this process and we developed a good working relationship over the duration of the project. They did a great job of building the site to our specifications, were always very accommodating of our requests, and pulled out all the stops in fulfilling the various nuances required across the site. It has been a pleasure to work with Matt and his team and I have no hesitation in recommending Generate UK.