Video: Core Web Vitals 2021 Google Update – What You Need To Know

Join Generate UK, as we guide you through Google’s new ranking factors.

Nicknamed the page experience signal, Google’s 2021 Core Web Vitals has the potential to impact a high-number of businesses who have not optimised their websites to satisfy their users.

But, what are Core Web Vitals, what do they mean, and how can you prepare your website for the upcoming Google website ranking signal changes?

Join Generate UK, as we guide you through Google’s new ranking factors.

What are Core Web Vitals?

Google has defined its Web Vitals as “an initiative to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.”

As SERPs become increasingly more competitive, Google has shifted its focus away from simply looking at keywords and backlinks in recent years, towards other quality metrics such as user experience, to ensure that the content they are delivering to its users will satisfy their search intent.

 Alongside the existing web vitals, Google has introduced three Core Web Vitals that focus on three specific aspects of a user’s experience – loading, interactivity and visual stability:

  • Largest Contentful Paint: The time it takes for a page’s main content to load. An ideal LCP measurement is less than or equal to 2.5 seconds.
  • First Input Delay: The time it takes for a page to become interactive. An ideal measurement is less than or equal to 100 ms.
  • Cumulative Layout Shift: The amount of unexpected layout shift of visual page content. An ideal measurement is less than or equal to 0.1.

There has been rumblings that all three Core Web Vitals may need to be met in order to benefit from the ranking changes. So, it will be best to optimise for all three rather than one or two.

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