Generating Smarter and Targeted PPC Results Across Three Core Service Areas
Campaign highlights
- 35, 705 Conversions
- +33% Conversion Rate
- 37.38 Million Impressions
- 330, 150 Clicks
Our client, a leading national domestic cleaning brand, was seeking a results-driven partner to help them increase lead generation, reduce inefficient ad spend, and unlock new growth opportunities through smarter PPC campaigns.
Client Challenge: Targeting the right audience
Our client approached us with a clear goal in mind: they wanted to boost their lead generation through paid advertising and build smarter, more efficient PPC campaigns tailored to their three core service areas. They knew the potential was there, but their existing ads were reaching the wrong audience, wasting valuable budget and not delivering the results they needed. They were eager to see better returns and more meaningful engagement but to get there, they needed a complete account refresh, and a strategy rooted in data, targeting, and automation – that’s where we stepped in.
The strategy: Precision, personalisation and performance
Our first step was to completely streamline the PPC account. We restructured the campaigns and ad groups, giving each of the client’s three core service areas their own set of four tailored campaigns. This allowed us to be more intentional with targeting and messaging – no more one-size-fits-all ads!
To maximise budget efficiency, we also split the spend strategically across these campaigns. We turned off underperforming dynamic search ads, refined keyword targeting, and introduced a more thoughtful approach to negative keywords. By implementing automated bidding strategies, we ensured that the ads were served to people most likely to convert – eliminating wasted spend and boosting performance.
But we didn’t stop there. We brought in re-marketing for each service area, helping to re-engage previous site visitors with personalised messages that encouraged them to take action. Every adjustment was made with our client’s growth goals in mind.
The Results: Smarter PPC campaigns, stronger leads
The impact was clear and fast. As our paid ads started driving more relevant traffic, the leads began to roll in.
Within a year, our enhanced audience targeting and streamlined campaign setup saw 35,705 leads generated directly from PPC – making it the single largest contributor to new business for the year, combined with a 33% conversion rate and 24% increase in overall conversions caused PPC to become the client’s highest contributor to leads, growing by 15% year on year.
This success proves that you don’t always need more traffic, you just need the right traffic.
If you’re looking for a digital partner who can not only help you improve your reach with strategic PPC campaigns but generate more relevant leads, get in touch with our experts today!