Creating a strong and professional brand
OTS Solicitors has quickly established a highly respected reputation for being a proactive, professional, and forward-thinking firm, becoming well known for specialising in UK immigration. With their rapid growth and continued success, OTS were in need of a professional brand to reflect their reputation and quality of work.
After an initial kick off meeting, Generate UK were able to gain valuable insight into how OTS worked, and established the ‘essence’ that is OTS. From this we were able to create a brand that incorporated the 4 core pillars of the company, illustrated by the four segments that come together to form the diamond element in the logo. The ‘T’ in the logo is made of two halves – this represents the two founding members, coming together to create a strong, central unit that depicts the stability of the company.
Generate UK created a strong and inventive brand that OTS not only loved, but believed in. Having a brand you believe in is key to promoting your business with both passion and assurance, which in turn instills confidence in new customers you are selling to. OTS were delighted with the result, and wanted to incorporate it within all their marketing assets, which we created following the successful branding. This included business cards, stationery, corporate marketing assets and videos.