In the UK, the amount we spend during Halloween has been increasing steadily from £230 million in 2013 to a staggering £419 million in 2018.
With the UK growing 10-15 million pumpkins each year, it proves that a large proportion of the country likes to get involved in this holiday. Why not make the most of your marketing strategy and Halloweenify it?
We love Halloween, the pumpkin carving, the scary horror films, and little kids all dressed up as witches, devils, and ghosts. We want to show you why now is the time for some great email marketing.
Why should you get spooky with emails?
What better chance to show off your creative skills than with a Halloween email campaign? This is the perfect chance to show your customer’s the fun side of your business by sending out a Halloween themed email to kick off the season of ghost and ghouls.
According to the Chartered Institute of Marketing, 85% of B2B marketers use email marketing campaigns to increase sales. So, why not take advantage of one of the most popular holidays of the year to increase your business.
Here are our top 5 Halloween marketing ideas to increase sales from your email campaigns this Halloween
When creating your email campaign, you could consider including a giveaway or freebie this season. This doesn’t have to be big or expensive, but a seasonal themed gift not only shows your customers a light, fun side but could also be that last little push they need to click that buy button. Studies have already shown that consumers prefer a freebie to a discount.
Did you know, one of the first known freebie giveaways was Coca Cola who offered out free glasses of coke back in 1887? Within a few years their brand went nationwide, and we don’t have to explain to you just how big they are today.
Collaborate with another company for some Halloween fun
If there is another company, you are linked to or have a particularly good relationship to you could consider collaborating with them for a special Halloween event.
This could be a virtual event or competition and email is a great way to promote it. By collaborating with another company not only does it give you more exposure to their customers, but you can also help another company gain more exposure as well.
Have a Halloween sale?
Whether you are selling Halloween themed items or not it is a great excuse for a little time-limited sale. This doesn’t have to be big but gives you a great chance to use some key Halloween words for SEO to help with your sales.
With your “Spooky prices” and “Scarily good deals” you could see your sales increase greatly. Use words that are final such as “ends midnight” or “Today only” This will help customers feel the urgency to buy your products to get the discount. Therefore, a sale could be the perfect way to encourage more customers and businesses to buy from you.
Tweak your branding with Halloween elements
When creating your email and assets why not add a few Halloween elements to your branding. This could be something as simple as making your writing spooky or changing the colours for this season to orange and black.
This is a great way to grab your reader’s attention and get them engaging with your emails after opening.
Launch a limited edition seasonal product
This may not be possible for all companies but for those that can, why not launch a limited edition Halloween edition of one of your products.
Limited edition items are a great seasonal product to drive sales as customers like the idea of the exclusivity and the idea of having one of only a few of those items made. This is also a great chance to encourage new buyers to try your products and to get to know your brand.
As you can see, there are a lot of different Halloween marketing ideas you can use this spooky season to increase sales. Don’t be afraid to get creative and take advantage of this time of year.
If you want more sales ideas or advice on how you can boost sales for the rest of the year contact us today.