During the Covid-19 lockdown, an estate agent’s work was extremely limited, and the housing market dropped considerably due to fears of the pandemic.
However, now that national lockdown has been eased, we have seen an increase in both property sales and people looking to move. According to HMRC in July 2020 we saw a 14.5% increase in UK residential property sales compared to the previous month.
This means now is the perfect time to look at your marketing strategies and make sure you are promoting your business as fully as you can to meet this surge in demand.
To help you out, we have 7 great estate agent marketing ideas to get you started.
Are you on social?
These days everyone is on social media and if you aren’t, ask yourself why. Making use of social media platforms such as Instagram and Facebook is a great way to boost your interactions and extend your reach.
Keep content fresh and original
Consider updating content by posting regularly to your website and social media platforms. Make sure the content is original and creative to grab your audience’s attention. You can also make use of SEO to help improve your Google search ranking.
If writing is not your forte, you could consider hiring a marketing agency to do this for you. They will already know how to improve your rankings using keywords to increase your client interaction and drive traffic to your site.
Creating email campaigns is a great way to reach your audience as an estate agent.
You may already have a long list of email addresses from prospective buyers and sellers so make use of this data. Not only is it a great estate agent marketing idea to help create warm leads but it’s also a good way to drive traffic to your website.
Make sure your website looks professional
The key to a good estate agent marketing strategy is to start with the foundations which is, having a professional website. You want visitors to see a professional, well presented, easy to navigate website.
This will not only boost your reputation and credibility but will also increase your conversion rates.
Consider incorporating videos
Making use of video is another great estate agent marketing idea to help drive traffic to your site, increase conversion rate and ROI. It is a useful, interactive tool to use as it enables users to listen and watch rather than simply sitting and reading an article.
During lockdown and even now, more estate agents have been leaning towards virtual home viewings. But there is so much more you can do with video, so if you aren’t already, think about implementing this media into your marketing strategy.
Google My Business
Google My Business is a great account to have as it makes it easier for buyers and sellers to find you on both search and map results on Google.
Having a Google My Business will not only give your company visibility, but you will be able to clearly display your contact details and it’s a good place to accrue trustworthy reviews.
According to NAR statistics, 84% of buyers looked online for their property so having a solid online presence is vital.
Host a webinar
Gaining trust and building connections is an important factor to encourage buyers and sellers to transact with you. Webinars are a great way to build up those connections.
Use the webinar as a tool to promote your services and your company’s values. It’s also a great time to show off your expertise and knowledge to attract more clients.
With housing demand on the rise again now is the perfect time to re-evaluate your marketing strategy.
If you want to find out more about what you can do to improve your rankings or attract more clients contact us today. Our team of experts are on hand to help you build and implement your perfect estate agent marketing strategy.