When it comes to web design it isn’t just coding and fancy layouts. There are many simple design tricks you can apply to your website to increase lead generation.
Here are our top 7 tricks and design trends of 2021.
Put a lead form on every page
You want to make it as easy as possible for prospects to contact you, and you want to make it as simple as possible to capture their data on every possible page.
By adding a lead form to every page, you are capturing their attention wherever they look, and they don’t need to go hunting for the contact us form.
Potential consumers want to know both what you are, what you do and how well you do it. What better way of showing how good you are by posting testimonials from existing and past clients?
By adding testimonials to your webpages, most importantly your homepage, you are allowing the potential consumers to see what others have to say before they make up their mind.
Mobile is a must
This may not be an easy design trend of 2021, but it is one of the most effective to increase leads and sales.
Make sure your website design is mobile-friendly. In Q1 of 2021, mobile web traffic made up for over 50% of the overall web traffic, this is a staggering number. It also shows that if you aren’t optimised for mobile, you could potentially be losing out on over half your overall potential leads. This is a vital design trend in 2021 and beyond to follow and adhere to.
Keep it fresh and modern
A key design trend for 2021 and any year is to keep your website looking fresh and modern. If your website is looking stale it is time to change up your website. If you aren’t sure if you do need to, we wrote a great post on 12 signs you need a new website.
A more, modern, professional, website will always be more attractive to potential business so ensure you update your content and look on a regular basis.
Add live chat or an AI bot
As human beings, we often want the answer to a question now, not in a day or a few hours’ time.
To feed this need for instant gratification make sure you add either live chat functionality or an AI bot to answer questions. If you also place a data capture form before they ask the question you can easily collect their information for a potential warm lead.
User Experience (UX) is key
When it comes to design tricks and lead generation you need to start simple Look at the user experience of the website. It needs to be smooth, fast and simple to navigate. Without these factors, potential consumers are unlikely to remain on your site for long.
The user experience is a key part to increasing your leads as well as your sales so make sure you check this regularly.
You also want to make sure that your menus are accessible, and the buttons are large enough to ensure overall user satisfaction. Whilst this may not be a design trend, it is an important factor to always consider.
Go custom for a unique look
Consumers love a unique, yet professional looking site. We have all been to web pages which we know are blatantly templates and this can deter potential consumers.
However, if you want to go for a true unique look then opting for a custom design will help you stand out thus increasing your lead generation potential. You may need to hire a web designer or marketing agency for this but trust us, it will be worth it!
These are just a few of the many tricks and design trends in 2021 to help improve and increase lead generation. If you are looking for more advice on how to boost your leads we can help.
Contact us today to find out how we can help you improve your leads and sales to have a successful 2021.