It’s been nearly seven years since Snapchat burst onto the multimedia messaging and social media scene. From day one, the app’s popularity grew – predominantly amongst millennials. However, of late, Snapchat has ceased to captivate and retain users. So, what went wrong?

We have created a three part series on copywriting to help you increase your brand awareness, engage with your audience and ensure they are invested in your business. In this three part series we will be looking at some simple tricks to improve your current copywriting, how to structure your copywriting and lastly copywriting techniques to improve your engagement with your audience.

Split testing and experimentation is all about learning about your audience and how they want to interact with your business. By comparing just one element, you can learn what causes increases and decreases in audience engagement – making it a vital activity for increasing your business’ conversion rates.

Feel like your campaigns are limited by Google’s standard, Display Network audiences? See how you can boost your campaigns with Custom Intent Audiences.

Utilising the power of engaging your employees to your brand’s goals and values can have a transformative effect on how your brand is perceived by customers. 

Marketing to everyone will be an ineffective use of time and resources, get the most out of your marketing by focusing on one or few ‘audience profiles’.

Your brand is important, it defines who you are as a company; what your values are, it helps to create value for your employees and your customers . . . but what use are strong and well-though out brand assets if they are not displayed consistently across all of your business’ media platforms?

In the wake of many negative headlines putting Facebook at the heart of distrust and controversy, how can you protect your brand on social media?