Generate UK Shortlisted for National Digital Awards

Generate UK is delighted to announce that we have been shortlisted as a finalist for the Most Innovative Use of Video or Animation at the 2017 Digital Entrepreneur Awards (DEAs).

Feedback Ferret use text analytics to transform customer feedback comments into actionable insights. Due to the unique nature of their business, they were finding it challenging to communicate their core services in a succinct way, without using thick paragraphs of text that both website visitors and prospects can be hesitant to read.

Feedback Ferret recognised the need to create an asset that succinctly summarised their work and turned to Generate UK for a solution.

We stepped up to the challenge and delivered a project we are incredibly proud of. Keeping the objective to educate and inform in mind, Generate UK produced a 60 second animation explainer to give a thorough, concise and engaging overview of the services that Feedback Ferret provide.

Who better to explain feedback analysis than ferret scientists!? The characters we created for the animation fit Feedback Ferret’s branding perfectly that they have now been implemented throughout their website and other branded assets.

Alongside the animation itself, we provided two scripts and two voice overs, in order to cater to both Feedback Ferret’s UK and US markets. Take a look:


Lawrence Jones, CEO of headline sponsor UKFast, said: “The DEAs are an incredible opportunity to celebrate the best in digital talent from up and down the UK. This year’s finalists have all shown a clear appreciation of challenges faced in business and how to solve them using digital innovation, meeting the everyday needs of their customers by evolving new solutions and approaches. That’s what the DEAs are all about.”

Generate UK are extremely pleased and proud to have shaken off strong competition from the hundreds of businesses that entered. Here’s to hoping that the thirteenth Digital Entrepreneur Awards Ceremony won’t be unlucky for us!

For details take a look at our Feedback Ferret case study.