If you run an ecommerce site, you may have seen an overall shift this year in consumer shopping habits, and maybe even an increase in your overall conversion rates.
For many companies and platforms, ecommerce has been a lifeline during this pandemic. With lockdowns being implemented on a weekly basis, consumers are flocking to online shopping.
A good example of this is Amazon who recently announced that their profits have doubled for Q2 of this year compared to 2019. This is also after spending a staggering $4 billion dollars on COVID-19 expenses to help keep their customers and staff safe.
With ecommerce on the rise now is the perfect time to look at your own platform and see how you can increase your ecommerce conversion rates to turn those clicks into sales.
How to increase your ecommerce conversion rates
There are several steps to consider when creating effective content, which is engaging and more importantly, increases your ecommerce conversion rates.
In this post, we will give you some handy tips to help you achieve this.
Always think about your target market
Like all websites and industries, to increase your ecommerce conversion rates your attention needs to be on your target audience.
Make sure you know as much about them as possible to help you when creating the content.
- Who are your customers?
- What are their challenges?
- What are their needs?
- How can your business solve them?
Once you have collated all this information you can use it find out where and what is the best method of marketing to engage your audience. Remember, during a recession, consumer behaviours do change so ensure you keep an eye on the market and analyse behaviours regularly to ensure you are implementing the most effective tools for your industry.
By taking all these factors into consideration you will find it easier to build your marketing tools specifically for that target audience.
Optimise your landing pages for increased interaction
A good landing page is one of the most valuable assets you can have to increase ecommerce conversion rates. It is the first introduction your consumers will have to your company and your products or services. So, make sure you clearly state, who you are, what you do and how you can help them.
If the landing page is not engaging enough the consumer is unlikely to remain on here and you will see a reduction in ecommerce conversion rates. To engage your target audience more look at including these features:
- A mixture of medias such as image and video – consumers like to watch videos as well as read
- Clear, concise messaging
- Highlight the benefits of your product to your consumers
- Create a bold, attention-grabbing headline
- Use testimonials where possible – consumers like to read what others have to say about your product or brand
Finally, don’t overload your consumer with too many actions as this could be confusing and lower engagement rate.
Offer discounts or deals
Every consumer whether they are B2B or B2C love a good deal even if it just free shipping. If you can, offer a little incentive or discount for consumers who shop with you within a timescale.
By making the offer time limited the consumers are more likely to react impulsively which could lead to a long term relationship with them if they like your product.
Remember, always keep your target audience in mind whilst creating your landing page and assets.
In times like this the potential for ecommerce conversion rates to increase are infinite. With more consumers switching to online shopping now is the time to focus on your ecommerce platform and develop it into an engaging, interactive tool.
We understand the importance of ecommerce platforms. Whether it is B2B or B2C we can help your company thrive during these times and beyond. From landing pages to SEO, we have the tools and the knowledge to help your ecommerce conversion rates increase and your campaigns to succeed.
Speak to us today to find out how we can help improve your ecommerce conversion rates.