According to insights agency, Edge by Ascential it has been predicted that ecommerce sales will increase by £5.3bn in 2020, and £2bn of this is directly from Amazon sales, as they surge ahead of the competition.
To help you capitalise on the growing opportunities in ecommerce, we’ve put together some top tips to help market your ecommerce website.
Always consider your target audience
Before you plan out your ecommerce marketing strategy, always have your target market in mind. Make sure you have fully analysed your audience, so you know how they interact, what they particularly like and what needs your products can satisfy.
Consumer behaviours often change. If you haven’t completed any market research recently make sure you do this before planning out your content.
If you always keep your target market in mind it will be easier to know what is more likely to work in your ecommerce marketing plan.
Have an SEO strategy
Whilst creating any content for your ecommerce marketing you should always have a good SEO strategy.
This will not only help your rankings on search engines, such as Google, but will also help your engagement rate for your consumers. Research relevant and important keywords and ensure these are used in your content.
It’s also vital to make sure that your products names and titles include keywords are hyper relevant to capitalise on long-tail keywords, ensure to be descriptive to see the best results.
We have created an SEO guide to help you get started and improve your keyword ranking positions.
Use social media platforms to their fullest
Social media is a great way to promote your ecommerce site. With the recent introduction of ecommerce functionality into Instagram, you may even want to use it directly sell your products as well!
The benefit of promoting your website on social media is that you can use a mixture of organic and paid for media to help increase traffic to your ecommerce site, both from your existing audience, and new customers.
With paid social you can narrow down your target market as much as you want using advanced filters, meaning you can be hyper targeted in who sees your content, and when, for optimum results.
Consider which social media platforms your target market uses most and focus your marketing efforts primarily on these.
This is also a great way to interact with your target market as well as just promotional content.
These platforms give your consumers a chance to speak to you directly so make sure you engage with them. They are the best people to tell you what they like and what they don’t, which may well help you in your marketing strategy.
Blog, blog, blog
If you don’t already have one, we recommend setting up a blog. This is a great place to add extra content on a regular basis. You can use it to highlight sales, introduce products and talk about topics your audience cares about to build relationships.
A blog is a great way to help implement your SEO strategy. It also gives you an opportunity to answer frequently asked questions that your audience is searching, as well as target keywords that your products may not be able to reach.
It is a cost effective promotional tool which can offer a high return on investment if carried out properly.
Show off those good reviews
If you want to increase click-through rates and sales for your ecommerce site, then you should think about including testimonials or reviews onto your page. This shows your potential consumers what existing customers think of your products and can often help give them that last little push they need to click buy now.
If you are looking for more advice on the best marketing tools to use or what platforms to use, we are here to help. We can support you on all aspects of marketing from social media to planning strategies.
To find out how we can help raise your engagement rate and sales on your ecommerce website contact us today.