During these unprecedented times it can be difficult to know how to market your business to communicate effectively with your audience.
However, history has proven, that for those that can afford to spend during current times, marketing during a recession not only provides short-term benefits, but long-term success that may not be possible to achieve during times of economic stability.
We have created this guide to show you that marketing during a recession is possible and can be just as successful and potentially even more so.
We will answer questions such as:
- Why your business should market in a recession
- What consumer behaviours do we see and what this means for your messaging
- The channels you can use to help your business grow
- How you can improve your conversion rates during a recession
Recession Marketing Whitepaper - Nov 2020
ABOUT GENERATE UK
Generate UK was founded in 2008, in the middle of the last recession. Since then we have grown from strength to strength, supporting companies of all different sizes and industries with their marketing needs.
What we’ve learnt from our humble beginnings has put us in a unique position to help companies make the most of their budgets during the current situation.
We firmly believe that companies can still succeed and be profitable during a recession and we want to share that knowledge and support businesses with all their marketing requirements.