Due to the fast-paced culture that many of us now lead, our mobile devices have become an intrinsic part of daily life. Consumers are constantly expecting to access much needed information as quickly as possible; regardless of what screen they are on and their location.
In 2015, history was made when the number of people browsing the web on mobile devices overtook desktop users for the very first time; with data highlighting the cultural change that has taken place in recent years.
It is for this reason that having a user-friendly, mobile responsive website has transformed from an ‘add on’ to an essential in business marketing strategies.
Google, the world’s largest search engine, has also started to recognise the importance of the mobile search. Earlier this year, Google announced that having a mobile-friendly website would be officially considered as a ranking signal within their array of algorithms.
The Mobilegeddon update, which rolled out on the 21st April 2015, is expected to be bigger than the previous algorithm updates, including Panda and Penguin. Consequently, if your website is not mobile-friendly, you may have run the risk of significantly affecting your search visibility.
However, it is not all doom and gloom! By having a mobile responsive website, you could not only improve your rankings, but will be able to offer your visitors with a faster download speed, therefore, improving usability.
If you are unsure whether your website is optimised for mobiles, we advise that you refer to the Google Webmaster Tools for any messages regarding mobile usability. You can then use Google’s guidance to address any issues which may have been caused during the algorithm update.
If you still do not have a mobile-friendly website, we would recommend that you talk to an experienced web designer and developer as soon as possible. In order to help you to navigate and understand the changes to Google, Generate UK has created a useful guide to ensure your business is in the loop.
It will take time for the updated to roll out fully therefore be prepared and download our mobile-friendly website guide which will help you to understand why you need a mobile website.
Mobile technology is dominating the way we live and behave, so it made sense for Google to cater to this shift. If you want your business to succeed in the modern world, a multi-screen strategy is a must!
Generate UK have an experienced digital team, offering mobile websites as well as mobile responsive website design.
If you would like to know more, or need some advice on how to fix any website issues, please do not hesitate to contact us for a free consultation on 01635 887711.