OroCommerce vs Magento 2 – What should you choose?

Which one suits your business needs?

Choosing the proper B2B eCommerce platform is massively important, as it will determinate how can you respond to on-going changes in the industry. 

Understanding your user’s habits will help your brand to focus on a successful customer experience strategy.

However, your challenge is that user behaviour will always be different, and your B2B eCommerce platform will need to adapt to changes.

So, why choosing your definitive B2B eCommerce platform is an important decision? This will be crucial in an innovation perspective, in order to grow and reduce costs.

We encourage B2B companies to invest in a custom platform that integrates easy features to internally modify, but also that offers a solid customer support team to meet special needs.  

However, in a market, as saturated as the e-commerce platform market, it can be difficult to figure out which software best meets your needs.

To make your business decision a better experience, at Generate UK, we’ll give you an overview of the beneficial features available in each leader platform in the B2B eCommerce industry: OroCommerce and Magento. 

Both are great for medium to enterprise businesses. The biggest difference that we can highlight is that Orocommerce is a platform fully design for B2B software, and Magento from the beginning was a B2C oriented platform.

However, over the past years, Magento has integrated the B2B module. 

Even though the majority of features exist on both platforms their usability and functionality can vary depending on the business objectives. 


OroCommerce is the only B2B eCommerce platform built for distributors, wholesalers, brands and manufactures. Out-of-the-box B2B features and capabilities, such as personalization, localization, intelligent marketing tools, powerful reporting, and ground-breaking segmentation, allows OroCommerce to be in the top B2B platform ranking.

OroCommerce’s Main Benefits

  • A purely B2B focused platform
  • eCommerce and CRM integration. All-in-One
  • Flexible B2B Workflow
  • B2B role structure


Magento is an open-source eCommerce platform with extensive APIs and advanced extensions integrated allowing large enterprises to deliver a high-quality shopping experience to their customers.

Magento’s Main Benefits

  • Robust admin management
  • Full range of extensions and themes for Magento. These extensions are like plugins
  • High customisation
  • 24/7 support options

Let’s compare them side by side

Calendar Management
User Website Behaviour Tracking
Conversion Tracking
Data Export
Data Import
External Intergrations
Third-Party Plugins / Add-ons
Product Catalogue
Order Management


In conclusion, if you’re looking for an all in all covering solution able to successfully adapt to changes, OroCommerce is definitely the best option for you and at Generate UK we are pleased to be the only OroCommerce Solution Partner in the United Kingdom.

How we can help

Generate UK has been successfully implementing and supporting ecommerce projects for clients for over 12 years. 

There are multiple things to consider when it comes to developing your ecommerce site. As an experienced e-commerce website development agency, we will help navigate you around the complexities of B2B ecommerce – from filtering and product pages to integrations with 3rd party systems, payment gateways, and website security.

Get in touch with one of our B2B ecommerce consultants to have a chat about the best B2B ecommerce platform for your requirements.

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