Social media is a platform that all consumers have access to and is a vital part of the digital age. Therefore, a lot of brands have decided to take the step into the social media world.
There are many reasons why your brand should use social media to interact with your consumers. Read on to discover the benefits of introducing your brand to social media.
Build a Reputation
One of the main reasons why your brand should turn to using social media is the fact it provides your business with a voice from which to communicate with, and attract, new audiences.
People want to work with other people, especially for B2B industries, where building a client relationship is an important step in the pre-sales process. Before social media the only interactions consumers had with brands were impersonal, but now with the help of social media, brands can create interactions with consumers that are a lot more personal.
Share Your Knowledge
Sharing your knowledge is a great way to get your brand noticed in the wide world of social media.
Consumers are always looking for great content they can engage with, and, as experts in your field, there is a lot of opportunity to share original and relevant content to engage and delight potential customers.
This can increase your reputation within your field and further position your brand as a thought leader in your industry, which in turn can make people turn to your brand over your competitors.
Communicate With Your Audience
Every brand has a target audience, and, in most cases, your audience will be using social media, whether that be informally (via Instagram, Facebook or Twitter) or in a professional environment, such as LinkedIn. If your audience is already engaging and interacting within these channels, it should be vitally important for you to join them.
With the amount of information consumers can share with social media companies, it makes it a lot easier for companies to use this information to target their products and services directly to their specific target audience, but this information comes at a cost.
However, Social Media advertising can typically be more effective than advertising via more traditional channels such as print, display or paid search. Given the breadth of data available for brands, it’s an easy decision to begin targeting customers via social media.
Create a Community
A brilliant concept for having a social media presence is the fact you can create your own community, if the content you produce can attract the right consumers, they can become advocates of your brand.
These advocates can promote your brand without you doing anything, this might include them posting about why they prefer your brand and why others should use it, or even re-sharing your content for their followers to see, which in turn will cause people to purchase your product and service.
How We Can Help
We’ve worked with a vast range of different target markets and have successfully used social media to increase brand awareness, grow brand communities, generate leads, drive high-quality traffic to our clients’ websites and engage with customers, prospects and other relevant industry influencers.
Having managed global social media accounts for leading household names, as well as tailored and localised campaigns for SMEs, we are well versed in helping you get the most out of your social media profile.