So, you have decided to take the leap and hire a digital marketing agency to help you with your strategy.
Hiring a marketing partner is not only a great way to free up time and resources, but also an opportunity to lean on specialist expertise and insight to drive your future business objectives.
However, it’s important to be careful when selecting a digital marketing agency to ensure that they are the right partner you.
To help you decide, we have created a list of dos and don’ts of selecting a marketing agency.
Do your research to find the best digital marketing agency for your business
We recommend looking at several different marketing agencies to ensure you are happy with your final choice.
Different agencies will have different approaches to how they deliver work, and varying levels of expertise, so it’s important to judge how well they will fit into your existing business structure and way of working.
Don’t be afraid to investigate and interview multiple agencies until you find your perfect one to achieve your marketing objectives.
Don’t be afraid to ask for referrals and/or case studies
Choosing a digital marketing agency is a big choice and not one which should be taken lightly. Make sure you ask to see referrals and/or case studies.
This will give you an idea of the types of clients they have previously worked with, the projects they have worked on as well as the results.
For example, Generate UK have an extensive list of success stories we are happy to share with prospective clients.
Do start looking as early as possible
Just like you, marketing agencies have their own calendars, schedules, and deadlines to meet. Make sure you give them as much time as possible for your project as you may find your choice limited if you leave it until the last minute.
Allowing them plenty of time means you can ensure the finished campaign or project ticks all the boxes.
Don’t assume the digital marketing agency knows who you are and your buyer persona
No matter how big of a company you are make sure you take the time to sit down with the agency, go through all your values, mission statement and buyer persona as well as target market.
This will give the agency a better idea of who you are, who you’re target market is as well as what message you are trying to get across.
Insight brings reward, so it’s important to ensure that your agency partners have all the information they need to achieve your marketing objectives.
Do tell them exactly what you want
Digital marketing agencies are many things, but mind readers they aren’t.
Be completely honest and open with them. When you sit down with them explain what your budget would be and the expected turnaround times. This gives them a chance to see what they could do with this and helps you decide whether the work they can offer for the budget is enough.
Don’t expect to be able to forget about marketing completely
Hiring a digital marketing agency does give you a lot of time back to focus on other things, but marketing won’t be taken off your plate completely. Rather, you will have the opportunity to step away from the day to day and instead focus on the bigger picture and your marketing strategy.
Do take your time when making your final decision
This is an important point. Don’t rush your decision. This is a big choice for you to make as a company and choosing one agency over another could affect the end outcome as well as your marketing strategy.
So, take your time, do your research, ask as many questions as you need and think carefully about who you want to work with.
Do speak to Generate UK
We are an award-winning, full-service digital marketing agency based in Berkshire.
Our goal is to help businesses understand the true value in digital marketing and set out to help those businesses develop and implement new technology and processes to deliver a marketing strategy in line with their goals.
Partnership is key to our digital marketing approach. We work closely with you to identify what will drive the most value for your business, and provide a range of digital marketing services to achieve it.
We remain the only UK marketing agency to be awarded the Customer Service Excellence+ Accreditation, demonstrating our commitment to our clients.
Contact us today to find out how we can help you succeed.